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About Burger King
Consider a Burger King franchise as your next business venture, here are all the details you need to know.
Home of the Whopper, what is the Burger King brand all about?
The people behind Burger King are experts in more than just burgers, with more than 60 years of experience and achievements in fast food and customer satisfaction. Founded in 1953, in Florida, Jacksonville, the original restaurant ‘Insta-Burger King’ became Burger King the following year, opening its first restaurant in Miami. This restaurant chain has expanded globally with a well-structured business plan, and trusted international franchise approach.
The company is the world’s fifth largest fast food chain, with over 15,000 restaurants worldwide. In the UK especially, franchising has been essential to the brand’s success, as around 90% of Burger King restaurants in the UK are franchises.
With 11 million people visiting Burger King worldwide every day, the company care intensely about customer experience and public respect for the brand. In 2015 the company also became pioneers in the new age of customer convenience, launching Burger King Delivers in some locations, so the great taste of their menu can reach people at home.
Burger King is proud of its policies of honesty and integrity with its customer base. Using only 100% beef burgers made on a flame grill, it promises excellent products and great taste. The company is therefore, understandably selective about who it entrusts its brand image to, and will ensure that the ‘Crown Standard’ of high quality service is maintained at all times.
In 2010, Burger King Corporation was purchased by the multi-million dollar investment firm, 3G capital. This corporate giant focuses on long-term sustainable investment, so its partnership with the fast food chain promises a great future for success with the brand.
Why is Burger King a great franchise opportunity?
Part of the company’s secret to success is its thorough and intensive training programme. The scheme aims to create a ‘Bold, Empowered, Accountable and Fun’ work culture that will enthuse staff and inspire entrepreneurs for years to come. Franchisees start with two weeks of Franchise Orientation, and must then complete 440 hours of on-site training in an existing restaurant, in order to really get a handle for the demands of the job.
Once you get started the operations and development team will help to keep you on track. Supported directly by the field team, Burger King will ensure you can maintain the high calibre of excellent service and reputation that the consumer expects. You will also benefit from the marketing campaigns directed by Burger King UK and by the global brand as a whole. In this sector the company are consistently turning out innovative ideas and schemes to attract customers as well as improve and diversify the business.
If you are successful in signing a franchise agreement with Burger King, you’ll profit from all the expertise that a multi-national fast food corporation can provide. In the process of opening and running a franchise, you’ll be in direct contact with the Director of Franchise Performance, Real Estate Manager, Sales Profit and Operations Coach as well as a Constructions and Design Manager and Purchasing and Supply Chain Managing body. With all these experienced colleagues behind you, the company will always help you on your way to success.
A great number of sites are of interest to this company, on its website Burger King provide details of the criteria for potential franchise locations including freestanding restaurants, shopping centres, hotels and resorts, petrol stations and motorway services, colleges and universities, airports and many more. The brand is very enthusiastic about expanding its reach into more and diverse areas of the UK, so present the company with a site that is just right and Burger King will be happy to have you on board.
How much does a Burger King cost?
As a franchise partner, Burger King advise that you start with at least £250,000 to invest, allowing for maximum opportunities to expand and grow your franchise business. Developing a restaurant itself can cost between £250,000 and £800,000, depending on its location and size.
Payment of a franchise fee is also required, this is a one off payment that allows you to use the company’s branding, trademarks and unique sales pitch to its customers. This initial fee is £42,951 (according to Franchise Direct) and will cover the length of the Franchise Agreement – usually 20 years – after which it must be renewed.
In addition, you must contribute 5% of you total sales to the Burger King Marketing Fund, as well as another 5% in royalty fees. These two ongoing payments are the standard costs for remaining a part of the business.
Although the initial investment with this company is substantial, becoming a representative of such a widely known and well-respected brand is an invaluable opportunity. Especially considering the potential to expand your franchise business, and even become involved in international investment opportunities.
How to start a Burger King franchise
Burger King are looking for franchise partners who will commit to the brand long term and plan to open a number of units in the future. The process begins with a pre-qualification questionnaire, to assess your proposed site, available assets and potential to work with the brand. Following this there are several stages of interviews that will test your commitment to the company and dedication to a career in the food industry.
After being selected, you’ll start on the training programme, that should take approximately 15 weeks, including the intensive experience of working in an existing franchise. In total, you should anticipate around 12 months from beginning the supplication process, to opening your first franchise with Burger King.
It is also possible to buy a Burger King franchise. A scheme of multi-unit acquisitions keeps the company one of the most competitive in the fast food market. It is open to many options with its trusted franchise partners, so start by applying today!
Request Free Information
Send a free enquiry to Burger King for further information!