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Serving a sip of the East

Posted: 01 Dec 2018
Estimated Read Time: in 7 minutes

With over 15 stores in the UK, Chaiiwala plans to have 45 outlets in operation by 2020

Serving a sip of the East

What started as a fast casual dining restaurant paying homage to traditional Indian street food has today grown into one of the most iconic brands of its kind in the UK.

Chaiiwala is one of the leading food brands of choice for thousands of foodies across the country, celebrating today’s fast lifestyle, diversity and aspirational choices.

Modern twist

Alongside its range of signature specialist teas and coffees, it serves a number of products given their own traditional modern twist, such as masala chips, Bombay sandwich, chilli paneer, butter chicken roti, parathas and the company’s very own Indian breakfast.

However, the chaii, or tea, is still Chaiiwala’s biggest draw, attracting a legion of fans across the world.

The most distinctive tea on the menu is the Karak Chaii - a strong tea also known as masala chai - a blend of black tea, milk, sugar and spices boiled in a pan on a low flame that’s brewed with the skills of the original tea seller from roadside stalls in the Indian subcontinent affectionately known as Chaiiwala. It’s an art that has been steeped in tradition going back hundreds of years.

Back then the street tea maker, or chaiiwala, operated from a single street cart. He or she was the heart of the locality, serving specially brewed tea to all.

In 2015, this art was revived in the UK with the opening of the first Chaiiwala store in Leicester. The company had a dream to bring the culture, values and tradition to the UK - a place in the community like its humble predecessor for chaii and conversation.

It’s a vision driven by the desire to be a unique company that has a unique set of values, one that not only celebrates quality products and tradition, but that also brings a feeling of community.

The brand mission is to inspire and nurture the spirit embodied by the original chaiiwala - one cup of chaii uniting an entire community.

Today, Chaiiwala is the premier retailer of its kind in the world. And with every cup or food product, it strives to bring both heritage and an exceptional experience to life.

It has since captivated the UK with over 15 stores in operation and plans to grow this network to 45 by 2020. International expansion is imminent with a growth strategy to cover a number of destinations.

Jump on board

As one of the UK’s fastest growing independent brands, there’s no better time to jump on board.

With an experienced management team behind you, a full franchise infrastructure in the background and a growing network of fellow franchisees, you will be joining a company that knows its stuff.

Chaiiwala’s franchise package includes a set up that’s second to none, including advice on store location, site specifications, staff training manuals, management training and logistics support.

The company will also deliver the marketing know-how to help you build your Chaiiwala and establish your customer base.

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