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Fireaway Pizza is rapidly expanding across the UK and beyond

Fireaway Pizza is rapidly expanding across the UK and beyond

It offers entrepreneurs the opportunity to own a slice of an exponentially fast-growing brand that offers great incentives and support to each franchisee

Why should entrepreneurs partner with Fireaway Pizza?

Fireaway Pizza offers entrepreneurs the opportunity to own a slice of an exponentially fast-growing brand that offers great incentives and support to each franchisee.

We have assisted in the launch and success of over 108 (and growing) Fireaway Pizza franchises within the past six years (100 of those stores have been from 2020 to 2021).

With a tremendous amount of research and development by our expert chefs, Fireaway Pizza has developed high-quality, delicious-tasting pizza, cooked in our fire deck ovens that cook the pizzas in 180 seconds.

Our house sauces and freshly made (never frozen) dough, made with 100 per cent clean ingredients and state-of-the-art equipment sourced from our trusted suppliers are all sourced at competitive prices for our franchisees.

This enables our franchisees to deliver fast, delicious and fresh-tasting pizza to our valued customers at affordable prices with great margins of return to our franchisees.

Our franchisee-focused business model has one goal in mind: the success of our franchisees. Each franchisee is assigned with their own Fireaway expert, that will:

• Assist in finding the perfect location
• Provide extensive training on everything there is to know to operate a Fireaway Pizza store
• Provide full support in setting up the store
• Assist with ongoing marketing
• 24/7 dedicated support centre.

Once you become a member of the Fireaway Pizza family, you will have access to our successful business model, our brand name that is becoming more widely recognised around the U.K., and a dedicated support centre that will help support the growth of your franchise.

What kind of support does Fireaway Pizza offer its franchisees?

Unlimited support! We know that our success is dependent on our franchisee’s success, therefore we vow to provide ongoing support to help our franchisees establish and grow each restaurant to its maximum capacity.

We provide the following support to our franchisees:

Real estate expertise:

Our real estate experts will assist with finding the perfect location based on market research, target market, and footfall of the area, as well as assisting with finalising any negotiations if required. We also assist with providing architects and assist with designing the store to help build out an exciting and attractive Fireaway Pizza store.

Approved vendors:

We have fantastic relationships with specialist vendors and have sourced the best prices in the market for several products and services for the business, such as:

• Contractors (builders, painters, architects, solicitors)
• Kitchen equipment (ovens, fridges, freezers)
• Store fixtures and fittings (lighting, tables, chairs)
• Ingredients (sauce, cheese, vegetables, meats)
• Packaging (pizza boxes, sauce tins, napkins)
• Uniforms (chef hats, aprons, shoes, t-shirts)
• POS systems.

All of which can be ordered through your dedicated Fireaway representative, or through our online franchisee website.

Franchisee guidelines:

Our franchisees are all provided with a manual that outlines all of the operating processes and procedures that will be required to establish and operate a Fireaway Pizza restaurant. This includes topics such as:

• Maintaining standards and guidelines
• How to prep our special recipes
• How to order ingredients and equipment
• Employee training manuals
• How to manage the cost of goods
• How to use and utilise ovens and kitchen equipment
• Customer service training manuals
• Restaurant opening and closing procedures
• Health and safety laws
• Food safety laws
• Property maintenance requirements
• Marketing guidelines
• And much more!

Menu development:

The chefs in our research and development team are always experimenting with new ideas in the kitchen. From time to time, we will add seasonal or unique items to the menu depending on what our market research tells us.

Marketing support:

As well as supporting franchisees with local marketing campaigns, we also support our franchisees with national marketing campaigns through social media engagement, influencer engagement, newspaper ads and targeted online campaigns.

Launching your Fireaway store: The grand opening is a major event for our team; we celebrate the launch of every store and assist our franchisees by sending members of our corporate team to assist with the launch. They will be there before, during and after your grand opening to ensure that the Fireaway ship is sailing smoothly.

What are Fireaway Pizza’s plans for expansion?

By January 2023, Fireaway Pizza had a target of 100 stores around the United Kingdom; however, due to the popularity of the brand and the appealing opportunity and returns to the investors, we are proud to have already achieved this target in January 2022. Our expansion has grown rapidly, and we are proud to have opened our first international store in the capital of the Netherlands, Amsterdam.

To date, we have 108 stores that have been launched under the Fireaway Pizza brand with an additional 40 stores scheduled to launch in the United Kingdom and five international stores by December 2023.

Our leadership team is working like clockwork to ensure that its bulletproof system remains intact, to ensure that each store is fully supported, the brand guidelines, product quality, and customer service are all maintained at a high standard. Our executive team consists of:

• Chief executive officer: Mr Mario Aleppo Murphy
• General manger: Mr Mehdi Hossaini
• Distribution director: Mr Anis Hadji
• Head of data and technology: Mr Branden Alexander
• Marketing manager: Mr Clive Achunine

What kind of financial returns can a Fireaway Pizza franchisee expect?

An average Fireaway Pizza store has a weekly turnover of around £9,000 with a net profit of 25 per cent (£2,250) with many of our franchisees expanding to two to three stores within a short space of time.

Another key component of our franchisee’s successes is that, unlike other franchises, Fireaway Pizza does not currently take a royalty fee. We retain a flat fee of £750 per month per store. This enables our franchisees to retain a vast portion of their profits, which makes their investment worthwhile.

At a glance



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