Authentic Italian pizza with a choice of 25 toppings, cooked in a stone bake oven in 180 seconds
Food & Drink, Pizza, Restaurant, Take-away, Retail
The Fireaway pizza franchise allows its customers to build their own unique pizzas, choosing from a range of four bases (tomato, BBQ, garlic or pesto), four cheeses and 25 different toppings.
However, the unique selling point of Fireaway is the speed at which it can deliver its stone-baked pizzas. Cooked in front of the customer so that they can see that the food is fresh and that it is cooked using a real fired pizza oven, a pizza can be delivered fresh from the oven in as little as 180 seconds.
This transforms the takeaway pizza experience, bringing to pizzas the kind of high speed delivery you have come to expect of other fast food restaurants.
Fireaway notes that although the business is only relatively young, it already has a well-celebrated business model, the franchise being a finalist in the Sutton Business Awards and commended in the Best Business for Innovation and Growth and Best Food & Hospitality Business categories. The company is now looking for ambitious new franchisees.
Fireaway Pizza was originally founded as Blazeaway Ltd. by restaurant manager Mario Aleppo Murphy, who opened the first of his businesses in London in 2016. As he is of half-Italian heritage, Mario says he wants to bring high quality, authentic Italian pizza to the UK, using a Subway-style attitude to customer choice and allowing the customer to choose exactly what they want on their pizza.
The difference between a Fireaway pizza and the offerings of other pizza companies is that it not only delivers an authentic Italian pizza, but also that the stone bake oven is kept at a steady temperature of 400 degrees all day, so the pizza is ready in only three minutes.
Using the same tried-and-tested recipes from his grandmother’s hometown of Naples, Mario has his ingredients delivered freshly each week from Italy, including Italian ice cream for use in Fireaway’s milkshakes.
The artisan pizza company officially became Fireaway Pizza Ltd. in February 2017.
Fireaway launched with two mostly takeaway and delivery branches in Sutton and Streatham before opening its first sit-down restaurant in Thornton Heath in 2018, followed by four more locations across London, including South Kensington and Kingston upon Thames. Fireaway’s most recent restaurants opened in Guildford in 2018 and Margate in January 2019, with Southampton Fireaway opening in March 2019.
The prices of pizzas are kept low to make them an attractive takeaway option, with pizzas starting at £7.99 and build-you-own pizzas at £8.99. Fireaway has a number of signature pizzas, including Amalfi pizza, BBQ Boss pizza, Meathead pizza, Roma pizza, Burner pizza, Cheesy pizza and Pestuno pizza. Dishes can include garlic bread and a variety of salads, including halloumi, avocado and caprese.
Pizza is not the only food on the Fireaway menu as it also serves calzone and a variety of deserts. Milkshakes are made with real Italian ice cream.
The company has both made-to-order branches for takeaway or delivery, known as Fireaway Express, and dine-in restaurants in the Greater London area. The delivery option requires a lower starting capital and operates out of commercial kitchens, using delivery services such as Deliveroo, UberEats and JustEat to get the cooked food to customers. Orders can be taken through the delivery business apps and through Fireaway’s own app and website. Fireaway franchises currently deliver to 45 London, Kent and Surrey postcodes.
Fireaway has catered for children’s parties and council meetings and continues to build its brand through its website and app.
The franchise fee is a very low £249 per month, although a franchisee will need to invest between £30,000 and £35,000. This covers the equipment, design and fitting of the restaurant to create the distinctive Fireaway branding. Refurbishment of a building can take as little as four weeks.
While funding support is not available through Fireaway at this time, franchises have a far better track record of success than many other new businesses.
Most banks have local franchise managers or even a specialist franchising unit who can provide banking and financial support, but also much more by way of advice and using their experience to not only ask questions of the franchise to make sure it will help you to create a viable business, but also ask questions of the potential franchisee to make sure they are the right fit for the business.
Fireaway states that potentially a Fireaway franchisee might make a revenue of £500,000 per annum after two years.
Fireaway champions good food tailored by the customer to suit their desires — and whatever that preference is, Fireaway will deliver it quickly.
The Fireaway franchise is seeking more budding business owners to join the franchise, with the brand offering full training and all the on-going support a franchisee requires.
Real Italian chefs are provided by Fireaway to its franchisees to help guarantee success as the franchisee begins their business.
Potential recruits won’t need huge funds to invest in the business, as the only investment required is a monthly fee of £249, making it the perfect option for ambitious business-minded people who might have been put off franchising because of the costs involved.
As with a great many franchise businesses, some new franchisees might prefer to take over an already established franchise rather than build a new one from scratch, avoiding the time and cost that setting up a new business can entail.
As a relatively new franchise, Fireaway Pizza has only a limited number of franchise partners at the moment and it is advised that potential franchisees seeking a resale should get in touch with Fireaway to see whether a franchise is currently for sale in their preferred territory.
The food delivery market in the UK has been valued at £4.2bn as of 2018 - an increase of 73 per cent over the past decade. This has been catalysed by the arrival of food service delivery companies such as UberEats, JustEat, Deliveroo and Hungryhouse. Pizza was recently voted the nation’s second most popular takeaway food — behind Chinese, but ahead of burgers and curry.
An IBISWorld report in 2018 noted that the pizza delivery and takeaway industry had expanded rapidly over the previous five years. In part this was down to consumers preferring the convenience of home delivery, although it was also a sign of growing health consciousness, which has driven up the demand for a wider variation in what menus offer, and greater consumer spending on gourmet-style pizzas that use higher quality ingredients.
A VoucherCodes.co.uk survey estimated that the average Brit would eat his way through 731 pizzas in his (or her) lifetime, spending on average £9,725. Italian is the most popular casual dining cuisine, accounting for 45 per cent of all branded restaurants
If you love pizza and want to start your own Fireaway pizza franchise, this is your first step. To find out more, or to request further information on franchising with Fireaway, click on the enquiry button now.
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