£ 80,000 Minimum Investment
Bodystreet is a fitness franchise, offering a novel alternative to traditional gym workouts with shorter sessions of EMS training.
Health & Beauty, Fitness
Bodystreet was founded in 2007, in Munich, Germany. The concept behind the brand is to provide an alternative approach to fitness and working out, by offering a faster, 20 minute workout that combines electro muscle stimulation with personal training, that helps customers stay fit and improve their body shape. The workout is only required once a week, providing fast and stress-free results, without the typical time investment required from conventional fitness regimes.
In the past decade, the brand has grown significantly as a franchise, and now has over 280 studios across Germany, Austria, Italy and the UK, with over 40,000 members training in total. The success and positive reputation of the brand make it a great choice for anyone looking to start a business in the fitness industry, and provides a welcome alternative to conventional gym business models.
The head office for the UK branch of the Bodystreet franchise is located in Milton Keynes.
Territories are widely available across the UK, and there may be an option to open multiple sites once an initial business has been successfully established. To find out more about opportunities in particular areas, contact Bodystreet’s franchise team directly.
To start a Bodystreet franchise, you will need to invest an initial amount of £80,000. This includes the cost of a typical studio and overheads, and franchise fees are charged at nine per cent of sales. The total investment cost may vary depending on the specific location.
Bodystreet do not provide financing, however it may be possible to obtain funding from most major high street banks for some of the amount. You may need to be able to demonstrate having liquid capital for at least £20,000.
Bodystreet provide all relevant training to franchisees so it is not necessary to have an existing professional fitness qualification to start the business, however it is important to have a strong interest in sports and fitness. Successful franchise owners should have an excellent sense of customer service and a good rapport with people. It is also important to have a strong sense of drive and motivation to succeed as an entrepreneur, and be committed to running the business over a long term period.
Bodystreet provide an extensive training programme for new franchise owners, covering all aspects of setting up the business, from finding a suitable location, to marketing the brand.
At the outset of setting up the franchise agreement, new franchisees will review territories with the Bodystreet team, to assess the market potential of the area. Once the new franchise has been confirmed, new owners are supported through the process of finding and equipping an appropriate studio. Franchisees are provided with a complete package of all training materials and accessories required, though they are free to obtain other supplementary items to add value to their individual business. However you choose to do it, the Bodystreet team is always on hand to share all they know about setting up a space, as well as guiding you on how the brand operates and helping you to understand best practice for a start up.
The brand’s franchise training programme also includes a tried and tested process to help you prepare the studio for launch, including advice on how to employ relevant and experienced personal trainers.
Once the studio is ready to launch, Bodystreet will also support new franchisees with advice and guidance on all aspects of sales and marketing, including how to promote effectively to your target audience, and how to build a growing membership base. The brand is committed to long term relationships with their franchisees, so they provide continual support from their main management team, to resolve any issues that may arise, and maximise opportunities as the business becomes more established.
Starting a franchise with Bodystreet can be a great business for anyone passionate about sharing sports and fitness with others. The fitness industry is thriving in the UK, with over 7,000 gyms across the country and a total market value in excess of £5 billion. However, while there is huge interest in health and wellbeing, it can often be challenging for many people to commit to a regular exercise programme, or be able to spend extensive time during the week to gain significant results.
Bodystreet offers franchisees an opportunity to stand out in a busy and competitive market, by offering customers a more attractive and accessible way to enjoy fitness, that is ideally suited for business professionals. As the Bodystreet business model does not require extensive overheads once the initial studio is set up, it can be an affordable and profitable business model. Franchisees can use a fully licensed brand, helping to instil greater confidence and trust in customers.
The brand has been highly successful since its launch in 2007, and currently offers over 160,000 training sessions a month, in total. However it is still a new and innovative fitness programme, so it has a great potential to expand further in small and medium sized cities across the country.
To find out more about starting a franchise with Bodystreet, contact the brand first to register your interest. You will then be invited to have an initial phone conversation to find out more about the brand, and for them to assess your suitability. Following this, you may be invited to meet with the franchise team, before reviewing territories and your business plan.
For further information, enquire today!
For further information, enquire today!
New articles added every week
Hand picked franchise opportunities just for you
First class help and advice for franchising and business
We have the industries best contributors on board
Inspiring and insightful franchise case studies