“Besides being passionate about the brand itself, I love the members, the F45 community, and the relationship I have built with HQ”

Tom Hancox's previous experience in the fitness industry provided him with the ambition and drive he needed to become a successful F45 multi-unit franchisee

Fitness has always been a huge part of Tom Hancox’s life. After completing a Sports Science degree, he explored the world of personal training and fitness management, until he came across F45 in Australia whilst travelling with his wife.

Prior to becoming an F45 franchisee, Tom spent some time managing a larger chain gym but felt restricted, and the potential for growth was limited. He was looking for a challenge, which led him to rediscover his love for F45 and invest in his own studio.

F45 was the perfect option for Tom. “Besides being passionate about the brand itself, I love the members, the F45 community, and the relationship I have built with F45 HQ,” said Tom, owner of F45 franchises in Wandsworth, Wimbledon, Chelsea, Bermondsey and Teddington.

His previous experience in the fitness industry provided him with the ambition and drive he needed to become a successful franchisee. After initially intending to open three studios, Tom has now successfully gone on to open a fourth and a fifth franchise.

“I have full confidence in and appreciation for the F45 network and the managers who run my studios. I trust them to maintain the F45 community feel that the brand is so renowned for,” he said.

Despite having a busy schedule, Tom still manages to have a great work-life balance. Much of the time, being in the studio doesn’t feel like work to him as he is so passionate about what he does. “I never feel like I am doing the same thing every day as I always like to train at different studios,” he explained. “I get huge satisfaction out of seeing what unique touches and character my teams bring to each studio.”

Tom’s experience has shown him that it is key to have a strong team in place who share the F45 beliefs and community spirit.

He has received help and guidance from F45 HQ throughout his time as a franchisee and the team have provided support consistently, especially during the pandemic. Tom feels that this, along with his hard work, determination and trust in the brand, have all contributed to his success as a franchisee.

“There have been some challenges, especially during the pandemic when I was required to pivot my strategy and offer online classes,” he said. “However, this helped my studios provide a great option for fitness at home and allowed me to check in on the communities and members to keep them engaged, which I felt was beneficial to both physical and mental health.”

For anyone looking to become a franchisee, Tom believes that being involved in the process and the community of members is the key to success. “Each member should recognise my face and feel as though they can rely on me and my team for dedicated training and advice,” he said.

Tom does admit that becoming a franchisee requires a lot of commitment and perseverance – but the satisfaction he feels seeing a busy studio with a strong community makes it all worthwhile. He hopes that the fitness industry will continue to grow and have a positive impact on people’s lives. As people regain the desire for in-person training and continue to prioritise health and nutrition, Tom believes they will continue to grow and be successful.