TRIB3 sees a bright future for the fitness sector as we move into 2021
The lockdowns of 2020 have been a challenge for all industries, but there have been some unexpected highs for the fitness industry.
There has never been a bigger global spotlight on the importance of the sector and finally, through campaigns, robust research and collaborative lobbying, governments are starting to recognise how critical fitness facilities are to our communities.
TRIB3 welcomes and supports this important discussion and the company sees a bright future for the fitness industry as we move into 2021.
It wants as many people as possible to be able to be part of this influential sector, which is why it’s launched the next phase of its franchise - a tiered specification and investment model in which franchise partners can start their own TRIB3 for an initial investment of as little as £59,000, alongside bank funding, depending on location and demographic
Unique fusion
TRIB3 is a unique fusion of 45-minute zoned HIIT workouts and industrial-luxe design that creates an unforgettable boutique workout experience.
Customers are guaranteed results, burning up to 1,000 calories per session, but they’re also guaranteed to feel right at home, with social connection squarely at the heart of the brand, regardless of whether or not they’re training with TRIB3 in the studio or at home.
With its unique studio design, the company has created a ‘volume boutique’ model in which it always has, across a three-zoned studio layout, 42-plus spots per session. This means even with distancing measures in place, a TRIB3 store will still have a fast break-even at highly achievable occupancy levels. It’s a business model that is resilient to COVID-19 safety measures.
Store openings
TRIB3 is proud that, as a result, it’s continued to build and open stores throughout the last year against the backdrop of the pandemic.
TRIB3 Bristol opened in September and the compamy’s first franchised store in Madrid, TRIB3 Goya, opened in August. Even with distancing and safety measures in place, facilitating smaller class sizes, franchise partners achieved break-even within two months of opening.
Community aspect
Boutique fitness is different to a traditional gym environment - it’s more experiential and built around community. That’s why TRIB3 sees implementing physical distancing in its stores as being social and at the heart of the brand.
This community aspect was clear in the company’s results post-lockdown, with 80 per cent of year-on-year usage in month one of reopening and an average net promoter score of 78. As a store matures, this loyalty to the community and the brand means around 80 per cent of your monthly revenues comes from repeat business.
So if you’re thinking about making a change, look no further than fitness. You don’t need to have a background in the sector, as the TRIB3 team has a combined experience of over 150 years in the fitness industry to support your journey.
As people look to increase their health and well-being during these times, help be a part of the change and keep your community fit.
At a glance TRIB3 International
Established:
2016
Number of franchised outlets:
5 (of 12 outlets)
Locations of all outlets:
Sheffield, Leeds, Manchester x 2 (opening Q1 2021), Edinburgh (opening Q1 2021), Woking (opening Q1 2021), Bristol, Helsinki, Moscow, Madrid: Cuzco, Basilica and Goya
Investment level:
£59,000 minimum (plus bank funding), dependent on location
