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Slow down and taste a while

Posted: 04 Dec 2018
Estimated Read Time: in about 7 minutes

Great food and drinks are the key ingredients to living the good life, according to vomFASS

Slow down and taste a while

Today’s consumers are more informed than ever on the quality and sourcing of the foods they eat. This new phenomenon is often described as ‘foodie culture’ and it’s changing customer expectations as to what products they want and how much they will pay.

vomFASS is the only global franchise that focuses on gourmet and speciality goods, with an emphasis on quality, sustainability, affordability, education and entertainment. It excels in catering to the adventurous sensibilities and high expectations of foodies and employs the strictest criteria for selecting products and their ingredients.

Additionally, bottles can be refilled for individual customers, minimising the impact to the environment. Part of the vomFASS magic is the careful selection and curation of the finest growers and producers - from the Swiss Alps to the shores of the Mediterranean. Most of them are multigenerational businesses - like vomFASS - which follow the strictest guidelines for cultivation, harvesting, maturation and extraction practices.

Recipe for success

Founded in Germany in 1994, vomFASS has grown to nearly 300 locations in 28 countries around the world. Annual sales in the speciality food industry is growing, positioning vomFASS as a growing brand with exciting market potential.

Thomas Kiderlen, owner of vomFASS International, says: “It’s a great time to join. For over 20 years the vomFASS franchise opportunity has provided the platform for highly motivated individuals to display their communication and business skills and appreciation of gourmet foods and spirits.

“Our franchise opportunity revolves around educating, informing and sharing a vast array of products in an exciting environment.”

This is a great opportunity to work with an established brand and use your skills to educate and entertain customers. Store locations in major markets are still available.

vomFASS franchisees have a strong set of business skills, enjoy the recognition of ownership and the opportunity to control their own destinies, while providing superior quality products to their customers.

The combination of exclusive artisanal products and unique in-store tasting experiences provide franchisees with tools to capitalise on two key trends: foodie culture and experiential retail.

Experiential retail

In a recent survey of over 20,000 people conducted by retail mall operator Westfield, respondents confirmed that ‘All five senses were deemed to enhance the shopping experience.’

While vision and touch came out on top, almost a third also identified smell, hearing and taste as important. In addition, 73 per cent cited trial of products as a significant benefit.

The vomFASS ‘Look-Taste-Enjoy’ concept delivers a retail experience that is unique in the marketplace. Customers engage all five senses in the product discovery and selection process. They know when they walk out the door they are going to be 100 per cent thrilled with their purchase.

 

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