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A positive disruptor in the health and wellbeing sector

A positive disruptor in the health and wellbeing sector

XCELERATE GYMS is primed to take the fitness franchise industry by storm

We now live in a world in which the health, fitness and wellbeing of the population is the #1 priority of the government, the #1 story in the media and an ever-increasing focus for millions of people who now know that the best way to proactively avoid getting ill is to get fit and stay fit.

The brainchild of industry heavyweights Mark Chambers, CEO and co-founder, and Simon Hayes, CWO and co-founder, XCELERATE GYMS is the UK’s newest health and fitness franchise with a unique family offering at its core.

Set to take the industry by storm in 2021 and beyond, the brand was built to be different, with an unrivalled and unrelenting determination to deliver the most well thought through, well designed membership offers based on products and services that are designed to support every member of the family to help them achieve their X.

On his aims for XCELERATE, Mark said: “It has been a really difficult time for everyone, but I always look to find the positive in every situation. I believe that out of every crisis comes opportunity if you look hard enough and work hard enough to achieve it. We are determined that XCELERATE GYMS will be a positive disruptor for the sector.

“In creating new products and delivering the high service levels and support for our members, I believe we will create a new category within the fitness market.

“In doing so, we will show prospective business owners that we can reimagine the level of support we provide them, as well as the amazing members in all our gyms.”

Made different. Made better. Made for everyone

When describing the membership experiences, former GB Athlete and Product Director Ashley-Faye Helsby said: “We have designed a full class programme for children aged 5-7, 8-11 and 12-15 as well as family weekend fitness sessions and full mind, body and soul classes for our adult members to help ensure all our members achieve the value of their X.

“In addition to our X-NATION kids membership, which is focused on combat sports and fitness, we have also launched the X-NATION Games. This is our new annual pairs event, which will encourage members to train together, to motivate and push themselves and each other, with the goal being to compete in the Games.

“At every XCELERATE GYM we will take a full 360-degree view of our members’ health, fitness and wellbeing, giving them the support, tools and advice from world leading experts to help every member maximise every element of their mind, body and soul.”

Our strong commitment to our business owners

This service level extends beyond its members and is at the core of XCELERATE’S B2B support strategy. Ensuring its business owners are provided with all the required expertise and tools they need to open quickly and successfully, maximising property agreements and targeting a profitable position from the first day of opening.

The expertise and support provided extends to its handpicked and expert partners. These include project management company BMS, Prosper Design, equipment providers Dyaco, Power Plate and WattBike, property experts SMP Investments and fitness industry brand and marketing specialists 100AND10%.

These trusted suppliers bring decades of experience to make the vision of each XCELERATE GYM a reality, so that each business owner can confidently plan for success as Mark and Simon work to achieve the maximum returns for each franchisee.

On timing the launch of the brand, opening their first site and its clear commitment to its franchisees, Simon commented: “Now is absolutely the right time for XCELERATE.

“Combining our team’s skills and networks with that of our partners, alongside our enhanced membership concepts, will be a genuine gear shift for the sector.

“With our clear targeted markets of fitness enthusiasts, fitness consumers and families, our aim is to ‘own’ a centre-market position by retaining an accessible price point, while delivering amazing value to the member and maintaining a strong yield for our business owners.”

The journey begins in Edgware

XCELERATE GYM Edgware, owned by franchisee Hardip Sandhu, opened its doors at the start of May 2021.

Previously a combat sport gym, the premium location was secured by the XCELERATE GYMS property team, with the construction managed by the Project Management team to deliver an open gym on time and on budget with a best-in-class fit out.

With the pre-sale starting in December and having been run all the way through lockdown, to open the gym with +1000 members and in a profitable position from day one is an outstanding achievement. It’s testament to the brand, the products available to members and its overall positioning that has seen real buy-in and engagement from the local community.

On opening the first XCELERATE GYM, Hardip said: “The XCELERATE GYM concept is game-changing for health and fitness in this country, particularly with the emphasis now being placed on the importance of the whole family being fit and healthy.

“I’m so proud of what we have created and thanks to the support of the central team, I am determined that we maximise all the opportunities that the concept allows.”

The catalyst for future success

The opening of XCELERATE GYM Edgware is a symbolic moment for the brand and a catalyst for the activation of XCELERATE’s positive expansion plans, with site number two in Solihull already announced, plus four more sites announced in May.

As the final plans for additional properties are being drawn up as we go to press, the expectation is that the brand will have 9 gyms open by the end of the year and 15 gyms open by June 2022.

In what some view as a crowded marketplace, it really does feel like there is a new brand in town and one that has created some real noise, with a vision that has many business owners truly excited for what the future will hold.

If you would like further information about the XCELERATE GYMS franchise opportunity and to find out why you should invest, get in touch with the team today.




Number of franchised outlets:


Location of units:

Edgware, North London

Investment range:


Minimum required capital:

£100,000 (+VAT)


Mark Chambers CEO and co-founder
Simon Hayes CWO and co-founder


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