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Fitness - your way

Fitness - your way

Hybrid Fitness’ holistic and affordable approach helps clients reach their goals

Hybrid Fitness was born out of the simple idea that while boutique fitness can be a great way to have fun while getting fit, the reality for a lot of people is this option is either too intimidating or too expensive.

After more than 20 years’ experience in the fitness industry, first as a personal trainer and subsequently working with some of the country’s leading health club operators, Matt Payne developed his hybrid fitness concept. Hybrid Fitness is a mix of boutique and more traditional gym-based equipment, offering a flexible service and choice of facilities in an attractive and convenient setting.

Changing lives for the better

As a Hybrid Fitness franchisee, you will benefit from a proven business model and operating system, comprehensive training at Hybrid Fitness’ London head office and at your location, plus initial and ongoing support using specialised accounting software, which helps franchisees track key performance indicators, solve operational challenges and boost performance.

Hybrid Fitness seeks out the best prices for all necessary equipment without compromising on quality. Flexible club designs mean a wide range of venues can be used - club sizes vary from 3,000 to 10,000 sq ft. Franchisees have the freedom to choose what type of studios they incorporate into their Hybrid club, allowing them to run a business they can be passionate about with the full support of the Hybrid team.

The Hybrid approach is to offer simple, functional spaces, keeping set-up costs as low as possible. Affordable non-contract memberships and pay-as-you-go options allow clients to become familiar with trainers, facilities and staff, improve their physique and health and change their lives for the better.

Something for everyone

A unique blend of gym, personal training, small group training, classes, boot camps, yoga and strength and conditioning - all delivered in fantastic locations - means Hybrid Fitness has something for everyone.

In 2018 the health club market in the UK had a total estimated market value of just under £5 billion. Hybrid Fitness believes franchisees are well placed to be part of this growth industry by offering a flexible product that appeals to a broad demographic.

At a glance Hybrid Fitness



Number of franchised outlets:

2 open. 3 at the build stage

Location of units:

central and west London, Loughborough and Manchester

Investment range:


Minimum required capital:



Matt Payne. 07824 512191

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