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“I had aspirations to achieve a growth of 20 per cent to ensure profitability”

“I had aspirations to achieve a growth of 20 per cent to ensure profitability”

The beauty industry is proving to be a profitable market to be in and with the support of the Guinot brand, this franchise opportunity could be the key to success

According to the latest figures from The British Franchise Association (bfa), 37 per cent of new franchisees are women and an impressive 65 per cent of people employed in franchise businesses are women. Pip Wilkins, the first female CEO of the bfa, says: “A franchise is a great way for women to get into running their own business because franchising offers flexible working hours, proven business models and the potential for substantial annual turnovers.”

The rise in female entrepreneurs is present and poignant, especially within the Guinot franchise network, our host of franchisees are driving the network forward and challenging the status quo of women in business. With dynamic training, advanced business support and a proven model, the Guinot franchise opportunity effectively integrates the Guinot brand with an entrepreneur’s own business techniques and creativity.

It offers an existing beauty business the tools it needs to advance to the next level by improving profitability while also offering a new Guinot franchise owner the opportunity to merge into the market confidently and seamlessly. The Guinot franchise opportunity provides progressive support and advanced methods that have proudly developed a network of outstanding businesswomen.

According to a recent report by Oxford Economics, the growth of the beauty sector is defined within 15 key groups under the sub-sectors of beauty services, personal care, personal maintenance and personal enhancements. These 15 key groups are the main contributors to the success of the growth within the industry and they outline where the profitability in beauty is positioned. Guinot provides products and services in 10 of these key groups, highlighting the strength of the brand and the franchise model within the sector. A Guinot franchisee will leverage from the brand’s positioning and contribution to the sector and feel a sense of security and stability when joining the network. This strong brand positioning will help benchmark their Guinot franchise against their competitors on a local scale.

“I wanted to modernise and expand the current business. I had aspirations to achieve a growth of 20 per cent to ensure profitability and I believed that the Guinot franchise opportunity would support that vision. I wanted to create a financially and emotionally rewarding business that could either be sold or utilised to support future life plans,” says Karen Hargreaves, The Guinot Salon Bramhall.

Franchising with Guinot allows anyone with a passion for the health and beauty business to be part of this thriving industry, with the guidance and support of a well-established brand. The franchise opportunity brings with it efficient organisation, creative marketing strategies and a clear business structure to help franchisees succeed. Guinot has a recognised and established brand image which vastly increases the chances of making a local beauty salon business a success in such a competitive market.

Guinot’s iconic interior design is instantly recognisable to help with brand promotion and as an associate member of the British Franchise Association (bfa), a Guinot franchisee can be assured of ethical business practices and fair franchising.

The Oxford Economics report also highlighted that the beauty sector contributed £28.4 billion to the UK’s GDP in 2018 which is 1.3 per cent of the country’s total. This rapid industry growth has shaped a step-change in how consumers now invest in beauty due to their confusion about what to buy.

“I wanted to create a financially and emotionally rewarding business that could either be sold or utilised to support future life plans”

With the market saturated with millions of products on social media, e-commerce and in department stores, the understandable consumer confusion has led them to seek professional advice from beauty therapists in salons, dermatologists and industry professionals who put the personal approach back into beauty, thus, feeding that innate desire to discover what makes them beautiful as individuals. A personal approach runs through the DNA of a Guinot salon and the franchise opportunity echoes the importance of creating a business that is profitable but remains personal.

A Guinot franchisee will receive dynamic marketing tools, structured campaigns and forward-thinking promotions to help them cut through the competition and acquire new business as well as in-depth business support, training and resources that will equip them to run a successful business.

The health and beauty industry is now recognised by the government as a major contributor to the UK economy as spending on cosmetics and personal care continues to rise so now is the time to act!

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