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“Profit from the growth in popularity of artificial grass”

“Profit from the growth in popularity of artificial grass”

As the UK’s £350 million artificial grass industry continues to expand, now is a great time to invest in Wonderlawn

With over 15 years’ experience in the market, Wonderlawn has developed unrivalled installation processes that have become the go-to standard for artificial grass installation.

We’ve seen many companies struggle in the recent pandemic, but Wonderlawn and its franchisees have defied the odds and grown year on year, rapidly becoming the home improvement product of the decade. Our aim is to develop partnerships with committed, enthusiastic people who have a true desire to succeed with a franchise business. Are you our next partner?

Return on investment

One area of concern for many when buying a franchise is the time it takes to generate profit - and rightly so. Wonderlawn’s opportunity focuses on an immediate return on investment, helping cash flow and allowing for growth.

The company’s Director Mel Wright says: “From the moment the franchise agreement is put in place, we go into action on the franchises behalf, making sure they can hit the ground running.

“While many other franchises need time to build sales, we ensure those sales are an immediate part of your initial month and with Wonderlawn managing your advertising, these sales continue and grow at a speed driven by you.”

Wonderlawn’s sales proposition tells consumers that now is the time to throw the lawnmowers away and enjoy your garden again. There’s no need for lawn feeding or watering and, more importantly, no mud from pets and a safe surface for children to play on.

Sitting at the premium end of the market, the products are bespoke, installation methods unique and guarantees market-leading. All aimed at a true value proposition, stacking up against the competition and protecting margins.

“It’s a great position to be in where franchisees are so busy, they have actually reduced their marketing spend to lower the amount of enquiries they are getting per day,” Mel adds.

Typically, franchisees create significant income in the first few months of trading.
Franchisee Dean Fuller from Staffordshire says: “Just as Wonderlawn said, we were installing and making money from our first week of joining, with our first quarter’s turnover passing the £100,000 mark.

“I’m already looking to take on a second team to cope with demand.”

Real continuous growth

In recent years artificial grass has gained the momentum it needs and has now come of age. With two basic sides to the market - DIY and professional fit - Wonderlawn is perfectly placed to thrive.

As an installation company dealing in the premium end of the market, you’ll be dealing with enthusiastic customers who understand a value proposition, avoiding the ‘middle ground’ where the only reason to purchase is price, which drives down profit and ultimately restricts growth. Wonderlawn is a next-generation artificial grass, which not only looks real but actually feels right underfoot.

The products are exclusive to Wonderlawn and based on hybrid yarns, combining the softness of a landscaping product with the resilience of those designed for real, active use. Wonderlawn’s latest line of products are also fully recyclable, which is something never seen before in the industry.

A COVID-proof business?

Many franchise businesses struggled because of the recent pandemic and will take a long time to recover.

When the government introduced its tier system, Wonderlawn was able to set up contactless methods of working, meaning the business could remain open during lockdown at a time when many people wanted to improve their gardens as they were stuck at home.

Wonderlawn promised customers it could:

  • Carry out contactless surveys.
  • Social distance while on site.

Wear masks where staff couldn’t social distance. Wonderlawn asked customers to:

  • Not enter their garden once work had begun.
  • Not touch or move any tools or materials left on site.
  • Comply with social distancing guidelines when interacting with Wonderlawn staff.

This allowed the company to not only survive during the lockdown but thrive. This set of guidelines was issued to all franchises nationwide.

About the franchise

For so many franchises, while there are clearly sales opportunities, there continues to be an administrative and logistical burden that hinders growth.

Wonderlawn’s operational system requires no stock holding and is great for cash flow.

The company provides all the required materials (at the point of order, Wonderlawn dispatches everything you need) and delivers to site for a fixed rate. All your grass is cut to size, rewrapped and shipped to you or your customer This system has two main advantages: there’s no initial investment in products or materials and no wastage to manage and cost for.

“Before investing in Wonderlawn, I looked at several artificial grass companies in my area,” Dean says. “I warmed to Mel and his knowledge of the industry. But it came down to Wonderlawn having better installation methods and a really hands-on, supportive structure.”

Wonderlawn is looking for franchise partners who are self-motivated, hard-working and keen to establish a locally-based business in this flourishing market, one that can provide their family with a lucrative and enduring income.

The current franchise fee for a dedicated area of around 400,000 homes is £19,995 (plus VAT).

At a glance Wonderlawn

Established:

2008

Number of franchised outlets:

9

Location of units:

UK-wide

Investment range:

£20,000-£35,000

Minimum required capital:

£20,000

Contact:

Mel Wright. 07802 232999 wonderlawnfranchise.co.uk

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