How Platinum Property Partners aims for 100 per cent success
Nothing in life is guaranteed, but one thing is certain - if you don’t believe something is possible, like aiming for 100 per cent success, it will always remain impossible.
In 2004, Steve Bolton came up with a new investment strategy, which is now the proven HMO (House in Multiple Occupation) model followed by Platinum Property Partners (PPP).
Within three years, he’d achieved financial security for his family, a substantial income and more time to spend doing what he enjoyed.
Wanting to help other people replicate his success, Steve did what most other people in the training and mentoring business did and started running courses. They were hugely successful and profitable, but it soon became apparent there was a fundamental problem.
After checking people’s progress a few months after they had completed the course, Steve noticed no one was actually applying what they’d been taught. The courses provided ‘information and inspiration’ but lacked ‘implementation’ support, making it hard for people to replicate his results. How could he change this?
The 100 per cent success solution
Determined to find a way to create a business where everyone could be successful, Steve spent months agonising over how he could aim for 100 per cent success. He developed these 10 key principles that led him to the perfect solution - franchising:
- Partnership. Work with people for the long-term, so that when the honeymoon period is over and challenges arise, you can give your partners the help and support they need.
- Tried, tested and proven systems. Create tried, tested and proven systems and a profitable and sustainable business model that can be followed by lots of different people with different skills and experience.
- Choose your partners wisely. Only partner with the right people who have the money, time and motivation required to succeed.
- Family culture. Create a community and supportive culture of like-minded people with shared values who like and trust each other and who want each other to succeed.
- Stand on the shoulders of giants. Build a team of experienced mentors and specialists in all aspects of the business.
- The best and most trusted supply partners. Build a network of trusted supply partners who could provide first class bespoke products and support at the lowest possible prices, without compromise.
- Passion. The management team and staff would have to be genuinely passionate about mentoring, coaching and helping others succeed - because a business of this type would be one that would have to operate and exist for years to come.
- Provide accelerated and blended learning solutions. Provide a wide range of personal and professional development, which would enable Franchise Partners from a diverse range of backgrounds to turn theory into real world results as markets and industries change.
- Be the best, not the biggest. Aim for quality over quantity and focus on measurable results and partner success, not bums on seats.
- Make a profit, reinvest and give more. Have a financial and commercial model that meant the business would be able to afford to provide all the above, still make a modest profit and be able to give back to those less fortunate.
In 2007, the PPP franchise was launched and to date more than 350 Franchise Partners have been given the ongoing support and encouragement they need to achieve 100 per cent success for themselves.