Letting and sales agent with flexible franchise model combining online and traditional sales
Business & Professional Services, Lettings & Property
The Redstones franchise offers flexible opportunities in letting and property management. Customer-service orientated entrepreneurs can benefit from full training and support, and run their estate agency using a model of low overheads and cutting edge marketing.
Leading industry technology combines with a traditional sales approaches to make the Redstones franchise an exciting proposition.
As a Redstones franchisee, you will be responsible for providing a full range of estate agent services, including: lettings, residential sales and property management for landlords, from single property owners to full portfolios.
Around 80 per cent of all property searches are now being conducted online. Redstones utilises a comprehensive web marketing strategy to maintain a strong presence, and even has its own online property market, Redstones Virtual.
With more people now renting than buying, the Redstones franchise is highly focused on the lucrative rental market, though as a franchisee you will be able to develop the business in a way that suits the marketplace of your territory. Commercial sales, for example, can also be added to your franchise at no extra cost.
The Redstones franchise is flexible to the needs of the franchisee. As such, the franchise is available in several packages, including: serviced office or home office, high street estate agency or brand acquisition. It all depends on the needs of the franchisee.
With a serviced office or home office approach, overheads are kept to a minimum and the opportunity for positive cashflow comes sooner. Traditional high-street estate agents have greater costs, but the traditional sales approach is appropriate in certain marketplaces and circumstances.
Redstones facilitates both traditional and online property services. With low franchise package costs of £14,995, it’s possible to make returns quickly, while benefiting from the professional support and marketing resources of the Redstones brand.
All franchises can expect the following:
Full training, access to courses, and professional operational support
Exclusive territory that typically include 100,000 homes and populations of 250,000
Multiple sales options, including in-room, online and on-site auctions
Your own website, marketing and PR support
Flexible commission for vendors
Sales progression team to negotiate and finalise transactions smoothly
Earn 50 per cent of agency fee per sale, or a minimum of £2,500 plus VAT
Get paid within a week from receipt of payments
Optional extras available, such as 3D floor plans and online auctions
Financing available through 3rd party
Redstones has a unique estate agents franchise model. The company focuses on keeping overheads low, while driving lets and sales using excellent online marketing using SEO, social media and PPC advertising.
Full training and on-going back office support allows you to focus on property management and sales. The Redstones Hub (available as an extra) can take care of the paperwork and admin, leaving you even more time and energy to grow your business.
Redstones also has a strong emphasis on combining traditional sales with modern technology. If you want to utilize this technology you can take advantage of 3D floor plan and walk-through technology and online property auctions, again available as extras.
Aside from the strengths of the technology and online marketing, many franchisees are attracted to the Redstones franchise for its low costs, both in terms of start-up costs and overheads. The serviced office, or even home office options are popular.
The Redstones franchise training is fully comprehensive. It includes a two-week training course at the head office in Walsall. The course will cover everything you need to know about how to start your business, marketing and making sales.
The training will also cover concepts and approaches that are unique to the Redstones franchise, such as the ‘Switch Agent’ program, designed to encourage clients to switch to your business, and the Redstones Platinum Total Care scheme, which gives landlords ultimate peace of mind.
Redstones is confident that the training and franchise model needs no prior experience. All that is technically required of the franchisee is that they are customer-service orientated, have sales skills, basic IT skills, and are hard working.
Each franchisee will undergo an application process which involves face-to-face meetings and the drafting of business plans. If the application is accepted, you will be able to launch and begin trading.
All franchisees are given their own micro-site, from which they can sell their properties. The Redstones marketing team bring searches straight to your site using SEO, social media and PPC. You will have training and support to help you to run the website.
Properties can also be uploaded to major online marketplaces, such as Zoopla and Rightmove, though, due to the effectiveness of Redstones marketing, you shouldn’t have to rely on these markets as a huge part of your strategy. Buyers will be sent directly to your website.
The effectiveness of this online strategy allows you to run your Redstones franchise entirely from a serviced or home office, achieving the lowest overheads.
Redstones offers franchising opportunities all across the UK. Territories are divided up by mapping specialists, so that each territory offers around 100,000 homes, with populations of around 250,000 and a variety of property types.
This is a process that Redstones take very seriously, so that franchise owners are not confined to single high streets, and so that each territory is fair and balanced.
The total costs of opening a Redstones franchise business will vary according to your specific needs. Opening a traditional estate agents on the high-street will demand considerably more in the way of start-up costs.
The basic franchise package for a serviced office is £14,995, with optional extras available at a cost, such as access to the latest 3D walk-through technology. Redstones
recommends that the total cost to setup your office will be around £20,000.
As a Redstones franchisee, you have access to all of the services and on-going support, as well as the opportunity to levy the profile of a trusted property brand.
In exchange, the Redstones require 8 per cent of your monthly turnover, as well an additional 2 per cent of your monthly turnover for overall marketing of the brand. This makes the total 10 per cent of revenue, with no extra costs.
If you are interested in learning more about the Redstones franchise, or you want to become a franchisee yourself, you can fill out the enquiry form on this page to find out more.
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