OSCAR is a convenient, reliable pet food delivery service that makes visiting shops and buying bulky food and pet accessories a thing of the past.
Originally known as PEPS Ltd. — PEPS standing for Pet, Equine & Pigeon Supplies — OSCAR was established in 1994. A home delivery pet food franchise business, OSCAR franchisees deliver not only nutritious pet foods, food supplements and treats, but a whole range of other accessories, from bedding, toys and training aids to health care and grooming products. This comprehensive range of accessories for dogs, cats and other small animals is complemented by nutritional and veterinary advisors.
Tasty pet foods can be delivered to your home whether you are in or out at work and the comprehensive range will ensure your pets have the choice and variety they demand. Easy payment makes shopping simple and a free helpline to experts on pets means that you can access professional advice at any time. The business that gives you the flexibility to suit you and your personal circumstances.
A well-established and recognised brand within the pet-food industry, with a turnover of over £5m in 2017, OSCAR is a business that offers the security of a strong brand and a positive image for reliability. Continued product development and expansion keeps the 20-year-old franchise prominent in the market.
The Preston-based company now has a network of over 100 franchisees operating within exclusive areas, but says that “pockets of prime site greenfield areas are always available”. Long-term established businesses are now providing “excellent resale opportunities”.
The franchisee can base themselves at home, delivering a comprehensive range of products by van to their customers and their customers’ pets. This low-overheads business is supported by trained and experienced mentors who will make sure that you are suitably qualified to understand and promote the products and services you have to offer.
The customer base can be developed by direct marketing and public events such as pet shows and fetes. The nature of the franchise means that you can work flexibly and tailor the business to suit your lifestyle while establishing loyal, happy customer relationships.
OSCAR offers a range of training based on the level of expertise, skill set and experience of the franchise holder. Flexibility and choice are fundamental to the OSCAR business and the training programme, and product development has evolved over a period of two decades. Preparation commences with the basic necessities that are required to launch an OSCAR franchise, the training package designed to offer a cross-section of additional business development services that the franchisee can tailor to their particular needs.
The training is user-friendly and delivered by experienced mentors who will reward the dedicated franchisee with a formal nutritional qualification unique to OSCAR and offered by no other pet food franchise. The qualification is recognised by the Office of Qualifications and Examinations Regulator (Ofqual).
The franchisee is also supported in a number of different ways that will benefit them from the brand. OSCAR has a full colour livery for your business, including corporate clothing and equipment and professionally-branded marquees for use at local events. There is a vast array of branded marketing material available.
OSCAR offers regular area meetings, where forums are held in conjunction with local members of the Franchise Advisory Council, that explore ways to maximise your performance and marketing strategies and help you build on your personal development plans. Franchisees will have access to online marketing tools and an online PR system. A manual will mean that you will always have information you need at your fingertips.
Support is always on hand from OSCAR’s team of behavioural, nutritional and veterinary experts. As the company states: “You are never alone when you form a partnership with OSCAR, starting with the allocation of a personal trainer to ensure a smooth and effective start, we are with you every step of the way.”
Oscar has worked in conjunction with the Centre of Applied Pet Ethology (COAPE) — which provides a range of educational courses in nutrition and behaviour therapy for companion animals, and continuing educational courses in clinical nutrition for the veterinary profession — to provide an individual course written exclusively for OSCAR and its personal service.
Recognised by the national education system, the certificate allows franchise holders to add CertCan (QCF Level 3) after their name. An advanced knowledge in the complexities of pet nutrition opens up more opportunities to extend nutritional and behavioural support to your customers.
Studying is spread over a nine-month period, equating to a commitment of only four hours of coursework a week. The course includes the study of diets and feeding regimes, as well as combining nutrition for health and disease and the effects of nutrition on behaviour. Adding this qualification to your CV will allow the franchisee to advise customers about their pets with confidence, helping build loyalty for the franchisee and the brand.
OSCAR has a wide range of franchisees from all walks of life. Bank managers, accountants, teachers and manual workers to farmers wishing to diversity have all become successful franchisees, says OSCAR. Background is no constraint to the business and anyone can apply. Communication, motivation and determination are key to success rather than hard-sell—although sales experience may help to make that all-important initial contact.
Is OSCAR right for you? It is a big step, but OSCAR firmly believes that the decision can be mutually beneficial. “With our expertise we have formed a structured process that will guide you through a system that will collectively help us to formulate a mutual working relationship—compatibility ensures success,” explains the team.
Building a new business takes time and financing your investment may require some financial back up if you are to have peace of mind. OSCAR is an approved business opportunity with a recognised tried-and-tested system that banks will be happy to support, subject to status. “Our long standing relationship with high street banks gives us the opportunity to point you in the right direction,” explains the company. “We would always recommend that in the first year of trading you have to ability to cover your living costs from another source.”
There are a number of additional training packages available. You can chose from Essential Stock Options and Optional Business Extras to add the finishing touches to your personalised franchise package. These options are costed so that you can plan your best level of investment in conjunction with the essential elements you would like to include to develop you personal business plan.
OSCAR is an affordable investment with low overheads. There are no ongoing royalty payments, just a simple fixed monthly fee to cover general support costs.
The length of the OSCARS franchise term is five years and franchisees can renew for a further five years after that.
According to the latest figures from the Pet Food Manufacturers Association (PFMA) there are 13m households (45 per cent of all households) have pets and account for a domestic population of 9m dogs and 8m cats, plus 4m other animals ranging from rabbits to hamsters, tortoises to frogs and toads, and these figures are growing.
The 2018 report noted that the pet food industry market grew to £2.6bn, with Chief Executive Michael Bellingham revealing that: “The most dynamic areas of growth in both the cat and dog food markets, have been in specialist, niche products, including those with health benefits.” 90 per cent of pet owners believe that the food they give their pet greatly affects its health and 92 per cent of owners ensure they give their pet the best quality food.
The first step to an OSCAR franchise is to obtain a free, no obligation information pack. To find out more, or to request further information on franchising with OSCAR, click the ‘Send Enquiry’ button now.
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