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Little Caesars

The third-largest pizza chain in the world, with stores in 26 countries and territories
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Minimum Investment

£280,000 - £ 1,500,000

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Business Type

Pizza

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Funding Support

N/A

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Total Investment

POA

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Franchise Fees

N/A

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Expected Revenue After 2 Years

N/A

About Little Caesars

What is Little Caesars and what services does it provide?

Little Caesars is an eat in, takeaway and delivery pizza brand that first opened for business in 1959 in the United States. Today it is the third-largest pizza chain in the world, with stores in every US state plus 26 countries and territories around the world.

Mike and Marian Ilitch opened the first Little Caesars store in Garden City, Michigan in 1959. As well as pizza, it also served broasted chicken, spaghetti, shrimp and fish.

Three years later Little Caesars opened its first franchise in Warren, Michigan. Mike and Marian’s decision to go down the franchise route meant the business expanded rapidly and between 2008 and 2015 it was the fastest-growing pizza chain in the US, based on the net number of stores opened each year.

In 1969 company expansion outside the US began with the opening of the first Little Caesars franchise in Canada.

In 1985 the Little Caesars Love Kitchen was unveiled, which is a mobile kitchen that provides free pizza to the homeless and those in need across the US. The food and personnel needed to keep the kitchens rolling for 365 days a year are provided by Little Caesars franchisees. In the 35 years they have been in existence, the two Little Caesars Love Kitchens have served over six million slices of pizza to more than three million people.

The Little Caesars menu features a range of Hot-n-Ready pizzas, as well as speciality pizza and the brand’s signature favourites, such as zesty cheese bread, Caesar wings and dips, plus soft drinks. The company’s products are made with dough that is produced fresh in-store, fresh mozzarella, Muenster cheese and vine-ripened California tomatoes.

Customers can order food for collection or delivery via the Little Caesars app and website and are attracted to the brand because of its reputation for convenience, quick service and fresh, value for money food.

In 2018 the company began rolling out the Pizza Portal in its US stores. According to Little Caesars, the Pizza Portal is the first heated self service mobile order pick up station in the restaurant industry and takes convenience to another level.

Customers simply order their food using the custom pizza builder function on the Little Caesars app, where they can also prepay. The app notifies the customer when their order is ready, who then uses a three-digit pin or QR code to collect their food directly from the Pizza Portal unit.

David Scrivano, president and CEO of Little Caesars, says: “We remain deeply committed to our core pillars of value, convenience and quality and are continually researching to understand what customers want, both now and in the future.

“We’re using our Pizza Portal pick up and mobile app to expand our offerings, as well as evolve our business model in an increasingly diverse and digital marketplace.”

How does the Little Caesars franchise model work?

This company offers a proven business model that is focused on simplicity and efficiency. Both single unit and multi-unit franchise opportunities are available and comprehensive initial and ongoing support is provided to all franchisees.

Little Caesars has a number of different store layout options, all of which have been designed to keep staffing requirements to a minimum, running costs low and profit potential high.

A traditional Little Caesars outlet is around 1,400-1,600 square feet and is situated in a high footfall location. Customer parking should be available and the site should be able to accommodate a drive-thru window if possible.

Store formats of around 470 square feet are also available, which can be situated within convenience stores, airports and universities.

80 per cent of Little Caesars outlets are owned by franchisees.

How much does it cost to become a Little Caesars franchisee?

For single store franchises, the total investment is approximately £280,000. Prospective franchisees must have a net worth in the region of £200,000 and liquid assets of £80,000.

Little Caesars area developers, who oversee the running and development of a multi-site operation, are required to have minimum liquid assets of £1.25m.

Because of franchising’s track record of success in many different sectors, banks such as NatWest, HSBC and Lloyds are more willing to lend to fledgling franchisees than to individuals wanting to start their own independent business.

In most cases, banks will lend up to 70 per cent of the start-up cost of an established franchise, although security is required, such as a charge on your home, for example.

What does Little Caesars look for in a franchisee?

They must have the ability to follow a tried and tested system, be passionate about pizza, possess good management and leadership skills and be self motivated.

Individuals who wish to become Little Caesars area developers must also have a proven track record in the restaurant and retail sectors.

What training and support do Little Caesars franchisees receive?

A franchisee’s initial training lasts for eight weeks and covers everything required to run a single or multi unit Little Caesars franchise business, including systems, operations, supply chain, marketing, customer service and recruiting and training staff.

Extensive initial and ongoing support is provided by the franchisor for the lifetime of the franchise agreement, including help with identifying suitable locations for Little Caesars stores. Franchisees also benefit from the research and development conducted by Little Caesars and investment by the franchisor in new technology to ensure evolving customer demands are met and profits maximised.

What locations or territories is Little Caesars looking to operate in?

The company has franchise opportunities available throughout the UK?

Why is Little Caesars a good investment?

The proven method of doing business, an internationally recognised brand name, loyal customers and expert training and support make the Little Caesars franchise a good investment for the right candidate.

The flexible business model, which is geared towards maximising efficiencies and profitability, gives the concept added appeal.

If you’re considering entering the pizza industry, you’ll become part of a £120 billion sector.

In the UK, the pizza industry continues to grow and is worth an estimated £3.2 billion annually. Pizza is now the most popular food purchased in restaurants, the second most popular item bought in supermarkets and the fourth most popular dinner item purchased in fast food outlets.

Key reasons for growth in the sector include a growing urban population, increasing disposable income, a rise in youth population and the affordability of pizza. Another driver is the convenience of ordering takeaway or delivery pizza via websites and apps, two areas in which Little Caesars has invested heavily in.

How can I get started on setting up my own Little Caesars business?

In the first instance, would be franchisees are required to fill out a brief online application form and attend a Little Caesars discovery day, where they can find out more about the business and its goals and meet key members of the company’s management and support teams.

A typical franchisee recruitment process also includes a series of face to face meetings with the franchisor, during which the opportunity is discussed in depth and both parties can decide whether a successful business partnership can be developed.

Once this has been determined, a franchise agreement is signed and training commences.

Enquire Now

Send a free enquiry to Little Caesars for further information!

Enquire Now

Send a free enquiry to Little Caesars for further information!

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