2014 is proving to be an exciting time for the team at Cartridge World. The brand is rapidly expanding and fast becoming one of the most successful franchises in the world with 1,500 franchises in over 50 countries and 130 branches in the UK alone.
The organisation has recently celebrated ranking 90th in Entepreneur’s 35th annual franchise 500 list as well as being ranked 79th in Franchise Direct’s top 100 Global Franchise list.
Allan Corder, CEO of Cartridge World UK says, “It is a great testament to our business model that Cartridge World is ranked so highly. Out of a £1.8 billion market in the UK we have 200 territories and we are looking for a further 100 franchise partners. This is a great opportunity for new franchisees to join the brand.”
Much of the success seen by Cartridge World has come about by constantly innovating and providing dedicated B2B support services to help franchisees grow their business.
Allan says, “New initiatives ensure we’re at the cutting edge of the printing and cartridge world. As we like to say, we are about ink, but so much more. In the UK we have just launched an exciting new service - Cartridge World Print Manager, designed to help franchisees build stronger relationships with their business customers. It enables franchisees to monitor their business customers’ printing volumes and usage levels and then resupply. Plus new subscription initiatives such as Cartridge World Infinity and new B2B web ordering platforms like Print Link - make customers’ lives easier when ordering and help build relationships for franchisees, so supporting their business.”
Allan continues, “It is this commitment to growth which means we are able to offer over 100 prime target territories across the UK. As the leader in the £1.8 billion UK printer and consumables market, we know we have to constantly innovate to keep our customers happy. We also know how to look after our franchisees with outstanding business support. By putting a framework of support in place, our franchisees have the required tools to attract and retain their business customers.”
Allan concludes, “We are well-positioned to take advantage of increasing demand within the sector and continue to provide high quality, great value printing solutions to homes and businesses across the UK.”