Awesome Chips launches as a franchise

The company already has three stores in the UK and is now launching as a franchise

Awesome Chips, founded in 2015, has now launched as a franchise. The company serves fresh hand cut chips, complimented by a range of sauces, rubs and spices. With successful branches in Leicester, London and Birmingham, Awesome Chips is now looking to expand the brand across the UK and Europe.

Roni Dalal, founder of Awesome Chips, continues to manage the Leicester store. He says: “While travelling a few years ago, I came across frites stands in Belgium. It was clear that if done well, putting the humble potato on a pedestal really worked! Whether you are a kid or an OAP, whatever your gender, ethnicity, background, vegan or Halal, everyone loves chips!”

The concept of the brand was established following six weeks of research selling chips in a German market. Roni adds: “Our fresh cut chips, double fried and served up in funky paper cones with a choice of our signature spices, rubs and sauces have already proven to be super popular. 

“Over the past few years, we’ve thoroughly tried, tested, and proven the simplicity of the Awesome Chips concept.  Now backed by our experienced operations and franchise team, new franchisees have the chance to join our mission to bring the best Belgian chips to new customers in locations across the UK.”