Catriona Berry (pictured) will report directly to bfa chief operating officer, Emily Price.
She will be responsible for looking after the bfa’s existing membership, ensuring they receive the continued support and engagement they have come to expect from being part of the voluntary self-regulatory body for the UK franchise sector.
Catriona will also be the point of contact for new franchisors looking to join the bfa.
A Qualified Franchise Professional, Catriona has worked in franchising for over 25 years, holding a variety of positions with major operators in the industry.
She spent time as a franchisee and in recent years worked as an operations manager, directing and supporting large networks of franchise businesses.
Emily says: “Catriona brings a wealth of industry experience and knowledge, of which I’m pleased our members will be fortunate to benefit from.
“Catriona’s ethos is to ensure she adds true value to her relationships and that aligns perfectly with the business development strategy.
“She will work closely with Simone, our member relationship officer, and Maria, our business coach, and I feel confident this team will provide a significant support mechanism to members, looking to become successful in our objective to represent over 50 per cent of UK business format franchisors.”