Co-op extends its support for the Natasha Allergy Research Foundation

The retailer will go beyond this year's Allergy Awareness Week in its fundraising efforts

After the success of last year, the Co-op will once again be partnering with the Natasha Allergy Research Foundation to help raise funds for vital research. The retailer will donate 10 per cent of all sales of Co-op ‘free from’ products not just during Allergy Awareness Week but until 3 May 2022. This will go some way to its goal to raise £100,000 for the foundation by 2023.

The Natasha Allergy Research Foundation was formed in 2019 following the tragic loss of 15-year-old Natasha Ednan-Laperouse, who suffered a fatal allergic reaction to an undeclared ingredient in a baguette from a fast-food outlet. The charity focuses on medical research as well as education and raising awareness of food allergies.

Natasha’s parents, Tanya and Nadim, said: “Once again, we are incredibly grateful to the Co-op who are helping us in our mission to make a real difference to families with food allergies. The funds raised will go directly into funding medical research, the game-changer in allergy for future generations.”

Ali Jones, customer and community director at Co-op, said: “Following the success of last year’s partnership, we are extending our commitment to donate 10 per cent of all sales of Co-op Free From products before, during and after this year’s Allergy Awareness Week. We’re committed to supporting the Natasha Allergy Research Foundation, whose work and research will help so many people living with food allergies. We’re proud that every day our stores provide a Free From solution for our customers with food allergies, through a variety of great-tasting products and clear allergy labelling, which we know is so vital.”