FitKid partners with LazyTown

A popular children’s TV programme and FitKid, which runs fun fitness classes for kids, have joined forces to launch a new franchise. The partnership will enable franchisees to deliver official LazyTown classes and parties within FitKid’s proven franchise business network.

Says Nicky Kay, director of FitKid: “It is fantastic to be working with LazyTown. Children love Sportacus and Stephanie and now they can come along and have fun at the LazyTown classes. This new opportunity will assist in encouraging more children to be active and meet our aims of inspiring them to lead a healthy lifestyle.”

“We’re very excited about working with FitKid (UK),” says Magnus Scheving, the creator, director and star of LazyTown. “They’re a terrific company who really understand the LazyTown philosophy of making fitness fun for kids.”

The current FitKid franchise package will be relaunched to include the LazyTown element, allowing franchisees to deliver branded LazyTown classes and parties to help encourage children to lead an active lifestyle.