Fitness franchise launches exclusive membership for over 55s

Anytime Fitness is supporting the increasingly active older population with the launch of Anytime Prime, an exclusive membership for over 55s.

The membership, available across Anytime Fitness’ 155-plus franchised UK clubs, provides a number of benefits to help over 55s achieve their fitness goals, including low impact group exercise classes that focus on balance and flexibility and a dedicated Prime focused personal trainer for specific training and support.

Stuart Broster, Anytime Fitness UK chief executive, says: “Over 55s are a growing demographic in the UK and we recognise the need to support them both in their health and wellness, but also social needs.

“As well as the membership benefits, our clubs are establishing key local partnerships so Prime members can enjoy a number of exclusive discounts and opportunities within their local community.”

Anytime Fitness clubs are open 24/7 and provide members with safe, welcoming training environments and a range of premium fitness equipment.

It also offers a ‘join one, join all’ membership, with members having access to all Anytime Fitness’ UK clubs and over 4,300 clubs worldwide.