Hero Brands is set to bring a new healthy fast-casual food experience to UK consumers

The disruptive fast-casual brand has announced plans to launch the first flagship Choppaluna store in Bloomsbury, London, this October

Choppaluna is being billed as a new way to eat and a “healthy alternative to classic fast-food”.

Keep up to date with the latest What Franchise News sent straight to your inbox. Sign up here.

Conceived in Berlin, under the brand name SALAID at the time, Choppaluna is bringing a new dimension to the healthy-eating market, with a menu that’s inspired from destinations around the world and includes chopped salads, smoothie bowls and choprolls.

Co-founder and CEO Nikras Agha revealed that the brand already has 12 franchise agreements signed, with another 60 in the pipeline. The franchise also has ambitions to open in the region of 300 stores over the next decade.

Agha said: “We are bringing a new experience to UK consumers, landing in the healthy-eating space and taking it to the next level through our great-tasting product range.

“Our ambition is to open our first flagship store in Bloomsbury, London, and then roll-out our expansion in key cities across the UK, including Birmingham, Manchester, Glasgow, and Edinburgh.”

The parent company, Hero Brands, is committed to disrupting the fast-casual industry, working with innovative food brands that push the boundaries, helping them to scale and reach their full potential.

Its flagship brand German Doner Kebab is set on global expansion, with restaurants across Europe, the Middle East, and the U.S., where it is proving as popular as in the UK.

Image: Choppaluna co-Founder and CEO Nikras Agha

Keep up to date with the latest What Franchise News sent straight to your inbox. Sign up here.