The club, which will open in south London, will be owned by BGB Fitness, an investment group specialising in fitness facilities with more than 30 years’ combined experience in the health and fitness and property sectors.
Combining a traditional gym and studio offering with combat sports training, HITIO has become one of the largest fitness chains in Norway - where it was founded in 1998 - with 32 clubs nationwide.
Matthew Blair, director of BGB Fitness, says: “We explored franchised fitness solutions in the past, but until now didn’t find anything as unique as HITIO.
“The concept addresses a gap in the market by targeting both adults and children. This is something we feel very strongly about and with child obesity an ever increasing concern for the UK, HITIO gyms are a fantastic way of engaging families in health and fitness by providing a sense of community that is often missing from franchised gyms.”
The signing of the first UK franchise follows the announcement of inaugural clubs in Spain and Portugal, which are set to open in Q2 2019.
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