Home Instead celebrates three finalists for top national awards

The leading home care company’s franchisees have been shortlisted in two categories at the 2025 BFA Awards

Leading UK home care company Home Instead has announced that three of its franchise owners have been announced as finalists in the prestigious 2025 BFA HSBC UK British Franchise Awards, dubbed the Oscars of franchising.

Wafa Mohbubul is just 24 but is already the proud owner of a Home Instead resale territory that is going from strength to strength. She is a great role model for other young people considering the incredible opportunities provided by franchising. Wafa is a finalist in the aptly named Young Guns category.

Zoe March and Rob Moore are multi-unit franchise owners with four territories, soon to be five. The couple have embraced the Home Instead business model, building a business that is high-performing while ensuring that care remains at its heart. They are delighted to be finalists in the hotly contested category of Star Performer.

Imogen Clarke, head of franchise development at Home Instead, said, “Everyone wants to be part of the BFA Awards; they are held in such high esteem. A huge well done to Wafa, Zoe and Rob, who richly deserve to be finalists. Well done to all the finalists, and we are looking forward to the awards evening in November.”

“Everyone wants to be part of the BFA Awards; they are held in such high esteem.”

The BFA (British Franchise Association) is the UK’s leading authority on franchising, dedicated to upholding ethical business practices and high standards. In all there are 56 finalists nominated for this year’s Awards, and the winners will be revealed at a glittering black-tie dinner in Telford on 6 November 2025 following the association’s annual conference.

The Awards are sponsored by HSBC UK. Its UK head of franchise, Gillian Morris, said: “My warmest congratulations to all the finalists in this year’s British Franchise Awards. It’s certainly not an easy task, but shortlisting the entries and choosing the finalists is one of the highlights of my year. As ever, there are some brilliant businesses amongst this year’s entrants. They really do represent the best of British franchising, and I look forward to seeing them all at the awards ceremony in November.”

Chief executive of the BFA, Pip Wilkins, said: “Huge congratulations to Wafa, Rob and Zoe and all our finalists this year. As ever, the entries were very strong, and we commend each and every one of them for their efforts over the past 12 months to do more and to do better. Our members and their franchisees are the backbone of the BFA, upholding the ethical values of the association, and we thank them for their commitment.