Just one year on from the launch of its new brand identity, Prontaprint has been nominated for the prestigious British Franchise Association Franchisor of the Year award.
The nomination comes at the same time as the print-on-demand franchise announced a 15 per cent year-on-year average sales increase across its repositioned centres.
Following a £3 million investment and almost two years’ research into the market, brand development and training, the new brand positioning was piloted at seven Prontaprint centres (Aberdeen, Dundee, Birmingham, Brighton & Hove, Carlisle, Wrexham and Victoria).
As a result of the six-month trial, a nationwide roll-out got underway last summer, beginning with Ireland and the south east in September, followed by Scotland and the north east in January this year. The programme is set to continue throughout 2007 in regional groups of 20 centres.
The repositioning includes an intensive learning and development programme for franchisees and their staff, enhanced business services and a brand new corporate identity.
A new positioning statement - ‘Trusted to deliver every time’ - has been introduced to reflect the company’s ‘can-do’ culture, alongside the strong use of illustration and a warm aubergine corporate colour to reinforce the human face of the brand.
At the same time, Prontaprint has simplified its business services into five core areas - design, print, display, direct mail and finish.
“Our nomination for Franchisor of the Year and the sales growth across repositioned centres is testament to the research, investment and hard work of both the franchisor and franchisee teams that has gone into developing the brand positioning,” says Keith Davidson, Prontaprint’s Head of Marketing.
“The most forward thinking and ambitious franchisees have set the benchmark for other centres to follow in order to meet the needs of businesses throughout the UK and Ireland.
“The repositioning roll-out has moved Prontaprint away from the ‘copy shop’ label. Increasingly, business clients request a holistic solution for their design, print, display, direct mail or finishing needs. We are ideally placed to offer this with the new brand positioning and can-do culture of the Prontaprint brand.
“We are now looking forward to implementing this throughout the rest of the network and are proud to be named as one of the top franchisors in the country.”
The franchise business will contact you by means of email and/ or telephone only to the email address and phone number you have provided.
By submitting the enquiry form you are consenting to send your personal information to the selected franchise business.
You also agree to receive further newsletter email marketing from What Franchise.
Close
Prontaprint makes franchise final
Posted: 20 Apr 2007 | 3 minutes read
Exciting Franchise Opportunities
Start your own Subway Resale Opportunities franchise
Yes
Find Out MoreN/A
Request Free Information
Send a free enquiry to Subway Resale Opportunities for further information!
Start your own Canopy Children’s Nurseries franchise
Yes
Find Out More£100,000+
Request Free Information
Send a free enquiry to Canopy Children’s Nurseries for further information!
Start your own N.Bar franchise
Yes
Find Out MoreN/A
Request Free Information
Send a free enquiry to N.Bar for further information!
Start your own Dyno-Rod Plumbing franchise
Yes
Find Out MoreN/A
Request Free Information
Send a free enquiry to Dyno-Rod Plumbing for further information!
Start your own Body Fit Training (BFT) franchise
Yes
Find Out MoreN/A
Request Free Information
Send a free enquiry to Body Fit Training (BFT) for further information!
Companies to Consider
Get expert franchising news delivered straight to your inbox
Franchise news, advice and new opportunities delivered weekly.
Must Read Articles
-
Why does Mail Boxes Ect. work as a franchise business?
Added 20 hours ago | 2 min read
-
Women in business: The advice any new franchisee should know
Added 2 days ago | 2 min read
-
Sales Geek: Behind the B2B franchise trying to start a sales revolution
Added one week ago | 2 min read
Franchises by Minimum Investment
Find your next business opportunity
Search 100s of UK franchises and become your own boss today.
-
Under 10k
Starting a franchise doesn't have to be costly
Click here -
Under 20k
A mid-range investment for the more experienced
Click here -
Over 50k
If budget is not an issue, then don't miss these.
Click here -
Local Franchises
Find the perfect franchise in a location to suit you
Click here
What Franchise Newsletter
Keep up to date with all the industry news