Kaspa’s Desserts tops the UK desserts market in BrandVue study

The market research draws its findings from 96,000 consumer opinions nationwide

Kaspa’s Desserts has entered the top 100 brand league in a new study presented by Savanta, which reveals BrandVue’s Most Loved Eating Out Brands in 2022.

Kaspa’s has entered at sixth position overall and third in the Coffee shops and Café category after household names like Greggs and Costa.

Francesco Arcadio, group managing director for Kaspa’s Desserts, has welcomed the findings as a compliment to the tens of franchisees and the thousands of frontline staff that have made this accolade possible.

“Entering the top 100 league and being nominated among the UK top six as Most Loved Eating Out Brand by the public is like a dream come true for a young, growing brand like Kaspa’s Desserts,” Francesco said. “It’s a testament to our unrelenting focus on making every guest visit special. This comes from the continuous improvement in quality and value our founders have always had as a vision for the brand.

“This recognition comes at a time of significant step change: in the last year we’ve strengthened our team with a new structure and talent whilst taking on the challenge of the cost of living crisis with three menu revamps and the addition of plant based products.

“We’re particularly proud of topping the UK Dessert brand league and we’re fully aware that there’s no time for complacency in the highly competitive UK market.

“We’re already looking proactively at upcoming trends and the challenges of the economic environment. But we welcome this award as the cherry on the cake.”