Call management waste

Start-up businesses are wasting over £73.5 million every year on expensive and overly complex call management hardware, according to new research from communication management specialist Yac.

Call management solutions focus on helpling businesses better manage their incoming calls, including customer greetings, queuing and call routing.

Yac asked 989 of its customers how much they had previously invested, or considered investing, in call management solutions, specifically on telephone systems and hardware, as well as the cost of servicing and maintenance, and the expenditure needed to evolve voice communications as their business grows and needs change.

Although costs varied considerably depending on the type of business, the average cost of investment of £2,000 during the first year of trading represents a massive outlay.

The research was conducted to demonstrate how greater utilisation of the web-based call management tools available, which don’t rely on massive investments in on-site hardware and software, could dramatically reduce the level of investment needed by start-ups.

Yac calculates that, on average, a start-up business need only invest around £240 during their first year in a subscription-based call management solution.