The Travel Franchise launches late summer Holiday Heroes campaign

The campaign puts the value of travel consultants’ services at the centre of consumers’ minds

The Travel Franchise has set its latest marketing campaign, ‘Holiday Heroes’ in motion to help its members profit on the late summer holiday boom.

The Holiday Heroes campaign puts the value of travel consultants’ services at the centre of consumers’ minds while promoting highly tailored deals based on current booking trends. The campaign is filled to the brim with the best deals for summer ‘22 and summer ‘23 departures including cruises, five-star river cruising and luxury long and short haul. Each franchisee travel consultant benefits from exclusively designed sales tools such as social media posts and images, a Holiday Heroes video and weekly emails.

Steve Witt, co-founder of The Travel Franchise and its travel arm Not Just Travel says: “We are capitalising on the high consumer demand for holidays, this year and next, by delivering content and offers specifically designed around what consumers want right this very minute. The market is huge; millions of pounds are spent each day across the UK on last-minute bookings, and as soon as customers return from one summer holiday, they are eager to book the next.”

Holiday Heroes is designed to give customers the confidence to book with the franchise’s consultants.

“We continue to offer the highest level of ongoing support, training and commission of any UK travel franchise. This is yet another recent innovation which adds value and supports our members to help them do what they do best – sell the best holidays while providing concierge-style customer service. The value of our travel consultants in saving money, time and stress has never been so apparent,” adds Steve.