Wellness industry technology leader, Mindbody, agrees deal with Trib3

As Trib3 expands, Mindbody will work to provide a reliable and streamlined operations solution

Mindbody has announced a partnership with the growing community-centric fitness brand Trib3. As Trib3 expands, Mindbody will work to provide a reliable and streamlined operations solution. Josh McCarter, CEO of Mindbody and Classpass, draws parallels with each company’s community focus.

He said: “A key component of success for our fitness industry is community. Mindbody’s data consistently shows that a sense of community plays a key role in why consumers choose to partake in wellness experiences. With a premium fitness offering and a keen focus on building and fostering community in each individual location, TRIB3 is poised for impressive growth.”

Using high-intensity interval training (HIIT) featuring treadmill, resistance and intensity components, Trib3 has set itself apart from the rest of the fitness industry. Every Trib3 location also harbours lounge areas and mixology bars that host social events and provide another revenue stream.

With gym franchises in the UK, Spain and Finland and stores in eight countries total, Trib3 is increasing its brand awareness and network across the globe. It is here where Mindbody’s easy-to-use acquisition and retention features as well as excellent reporting and repayment options will support Trib3 in its expansion.

Kelvin Yates, CEO of Trib3, was pleased to partner with Mindbody. He said: “TRIB3 is currently on track to open more than 1000 locations by 2026, so it is imperative to have a software partner that we can rely on to power and actively support our expansion efforts as well as further streamline our digital operations. We are confident that Mindbody fills this need.”