WOMEN ARE NATURAL ENTREPRENEURS

44% believe business talents cannot be learnt, as they possess inherent skill set
In research undertaken by specialist small business insurer Hiscox, the results found that 82 per cent of female entrepreneurs questioned did not study business or management topics at school, believing that their business talent was an innate skill.
‘Innate’ attributes that women say are crucial for the make-up of an entrepreneur included creativity and being a good networker and communicator, versus traits more traditionally associated with start-ups such as risk taking.
“The recession led to a surge of enterprise and our research has found that female entrepreneurs continue to rise to the challenge, drawing on their natural talents to help them to succeed in business,” says Suzanne Kemble, head of media and entertainment at Hiscox.

“However, we also encourage start-ups to draw on experiences from previous roles. The insight gleaned from on-the-job experience in someone else’s company can be invaluable in avoiding mistakes or identifying opportunities when at the helm of their own business.”
The advantages for women of starting their own business are considerable. Forty-six per cent of respondents cite flexible working hours as a key benefit, while 57 per cent enjoy the independence and being in control of their working careers, and 51 per cent like being answerable only to themselves.

Financial rewards were seen as one of the least important aspects, with just nine per cent saying that this was the benefit they appreciated the most.
“These are challenging, but exciting times for all entrepreneurs, male or female, but it’s interesting to see that for women the satisfaction comes from the job rather than from simply financial reward,” says Kemble.

“We know from Lord Davies’ review of women on boards that many senior women want the choice and ability to balance family life with work, and it’s clear from the female entrepreneurs surveyed here that flexibility is a key driving force to starting up their own business.”