The franchise business will contact you by means of email and/ or telephone only to the email address and phone number you have provided.
By submitting the enquiry form you are consenting to send your personal information to the selected franchise business.
You also agree to receive further newsletter email marketing from What Franchise.
Close
A franchisor has 10 UK franchisees, but wants me to contribute to a national marketing campaign. Is
The majority of franchise agreements contain an obligation on franchisees to contribute a marketing levy, normally between one and two per cent of a franchisee’s turnover. This levy is put into a separate marketing and advertising fund and therefore guarantees to franchisees that it can only be used for marketing and advertising. The disadvantage of this system is that payments will be used in ways that may not suit all franchisees. Usually franchisors have discretion as to where the fund’s money is to be used and there is no guarantee that any marketing activities will directly benefit any franchisee. Some franchise agreements do allow for the marketing levy not to be paid until a minimum number of franchisees have been recruited - usually this would kick in at around 10 franchisees. That having been said, franchisors are keen to start building up the fund as soon as possible and there is nothing wrong in a franchisor requiring a small number of initial franchisees to make a contribution to the marketing fund even if, in practice, the payments into the fund would be insufficient to finance any major campaign.
You might also be interested in
![Author: Vincent Anthony Author: Vincent Anthony](/images/made/15a98ba108c60ca5852ed10cddec73bd16bc798c.jpg)
Answered by Vincent Anthony
Vincent Anthony writes: The property market has wide appeal because it is relevant to everyone: we all... read more
![Author: Louise Harris Author: Louise Harris](/images/made/81463d158e3d961e27c0ebcdf232b7072d2f3fdf.jpg)
Answered by Louise Harris
Louise Harris writes: Richness or wealth is relative. We always want more, I guess. So, what is... read more
![Author: Shelley Nadler Author: Shelley Nadler](/images/made/30ede99be89f361526162856856bd0d4018f3a4b.jpg)
Answered by Shelley Nadler
Shelley Nadler writes: A concern that businesses may have when deciding to franchise their business, is the... read more
![Author: Alan Wilkinson Author: Alan Wilkinson](/images/made/65741c6bb70d1e745499072da5482c43f7dea846.jpg)
Answered by Alan Wilkinson
Alan Wilkinson writes: There are two elements to consider here. First is the franchise fee itself, and... read more
Exciting Franchise Opportunities
![Hitsona logo](/images/made/images/uploads/companies/Hitsona_Stacked_PNG_-_Charcoal_(1)_(1)_75_75_s.png)
Start your own Hitsona franchise
Yes
Find Out More£210,000
![Hitsona logo](/images/made/images/uploads/companies/Hitsona_Stacked_PNG_-_Charcoal_(1)_(1)_75_75.png)
Request Free Information
Send a free enquiry to Hitsona for further information!
![Black Rooster Peri Peri logo](/images/made/images/uploads/companies/Black_Rooster_75_75_s.jpg)
Start your own Black Rooster Peri Peri franchise
Yes
Find Out MoreROI within 18 months with an average net...
![Black Rooster Peri Peri logo](/images/made/images/uploads/companies/Black_Rooster_75_75.jpg)
Request Free Information
Send a free enquiry to Black Rooster Peri Peri for further information!
![ActionCOACH UK logo](/images/made/images/uploads/companies/ActionCOACH_LOGO_STACKED_RGB_2019_75_46_s.png)
Start your own ActionCOACH UK franchise
Yes
Find Out MoreThis would be discussed at interview...
![ActionCOACH UK logo](/images/made/images/uploads/companies/ActionCOACH_LOGO_STACKED_RGB_2019_75_46.png)
Request Free Information
Send a free enquiry to ActionCOACH UK for further information!
![The Fruit and Veg Man logo](/images/made/images/uploads/companies/Fruit_and_veg_man_75_75_s.jpg)
Start your own The Fruit and Veg Man franchise
Yes
Find Out More£150,000
![The Fruit and Veg Man logo](/images/made/images/uploads/companies/Fruit_and_veg_man_75_75.jpg)
Request Free Information
Send a free enquiry to The Fruit and Veg Man for further information!
![Chicken Cottage logo](/images/made/images/uploads/companies/Chicken_Cottage_LOGO_75_75_s.jpg)
Start your own Chicken Cottage franchise
Yes
Find Out MoreN/A
![Chicken Cottage logo](/images/made/images/uploads/companies/Chicken_Cottage_LOGO_75_75.jpg)
Request Free Information
Send a free enquiry to Chicken Cottage for further information!
Companies to Consider
![Newsletter Signup](https://cdn.what-franchise.com/assets/images/misc/sidebar-newletter.jpg)
Get expert franchising news delivered straight to your inbox
Franchise news, advice and new opportunities delivered weekly.
Must Read Articles
-
Why business coaching is a springboard to franchising success
Added one day ago | 2 min read
-
How to run a successful dessert restaurant
Added 3 days ago | 2 min read
-
Extra Help targets further expansion
Added one week ago | 2 min read
Franchises by Minimum Investment
Find your next business opportunity
Search 100s of UK franchises and become your own boss today.
-
Under 10k
Starting a franchise doesn't have to be costly
Click here -
Under 20k
A mid-range investment for the more experienced
Click here -
Over 50k
If budget is not an issue, then don't miss these.
Click here -
Local Franchises
Find the perfect franchise in a location to suit you
Click here
What Franchise Newsletter
Keep up to date with all the industry news