The franchise business will contact you by means of email and/ or telephone only to the email address and phone number you have provided.
By submitting the enquiry form you are consenting to send your personal information to the selected franchise business.
You also agree to receive further newsletter email marketing from What Franchise.
If I buy a franchise, won’t I be competing with other franchisees selling the same product?
Brian Duckett writes:
In many cases, yes you will. You will also be competing with franchisees in other networks selling similar, possibly even the same, products and services.
How can this be, you may wonder, when I thought I had an exclusive area? You may well have an exclusive area inside which only you can promote the business or a location from which you can operate, but you can’t stop the customer buying from whoever they want to.
For example, there could be several outlets of a particular food service concept, say coffee, in the same city, sometimes even in the same street. If you’re operating a domestic services business, a customer may live between you and another franchisee or may know or have been recommended to your colleague.
In either of the above cases, the customer will go where they believe they will get the best service, so it had better be you that’s offering ‘something extra’ that may not be an integral part of the franchising system - maybe simply a better attitude and approach to customer service from your staff.
Every network has some franchisees who are better operators than others. The onus is on you to be the best in your area.
Brian Duckett is chairman of The Franchising Centre, part of the world’s largest network of specialist franchise consultants.
You might also be interested in
Will a franchisor ensure I operate my business within the required health and safety guidelines of the sector I operate in?
Answered by Shelley Nadler
Shelley Nadler writes: The franchisor should provide health and safety guidelines appropriate to the sector the franchise... read more
Answered by Louise Harris
Louise Harris writes: The initial investment in a franchise varies greatly across the industry, but it’s one... read more
Answered by John Pratt
John Pratt writes: As with all franchises, you have to ask yourself: Is this the sort of... read more
Answered by Alan Wilkinson
Alan Wilkinson writes: One of the attractions of franchising is the resilience it shows through hard times... read more
Exciting Franchise Opportunities
Companies to Consider
£600,000 to £800,000
Family Law Assistance
Monthly sales of up to £8,000 based on a 37.5-hour week
Yes, via third party
No Letting Go
Mr Simms Olde Sweet Shoppe
14-18% net profit
Yes via third parties, both bank finance and asset finance
Get expert franchising news delivered straight to your inbox
Franchise news, advice and new opportunities delivered weekly.
Must Read Articles
Added 2 years ago | 2 min read
Added 17 hours ago | 2 min read
Added 2 days ago | 2 min read
Find your next business opportunity
Search 100s of UK franchises and become your own boss today.
What Franchise Newsletter
Keep up to date with all the industry news