What Are The Advantages Of A Franchisor Being A British Franchise Association Member?
Louise Harris writes:
There’s huge value in getting behind the association, whose role in my working life is to inform best practice in our industry.
As a quirky, niche businesses, we value credibility and the bfa ‘kitemark’ delivers hands down. Our franchisees all identified this was a key factor in their decision to buy a franchise with us.
We chose a bfa affiliate consultant to franchise our business. Along with our franchise lawyer - also a bfa affiliate - their work formed the foundation of our business and gave us a significant head start.
A majority of our suppliers are bfa affiliates and around 25 per cent of referred traffic on our franchise website comes from the bfa site.
Studying for the Qualified Franchise Professional qualification helped me to understand some of the critical success factors for our business through examining and implementing best practice. The quarterly forums are an opportunity to get under the skin of your industry - I want to be involved with the ‘go to’ association for franchising.
I have a voice to help shape the association to support my needs as a franchisor. I have attended the best practice seminars, AGM, annual conference and specialist round table discussions. All provide an informative view of different aspects of franchising.
Louise Harris is franchise director of Wilkins Chimney Sweep. She sits on the British Franchise Association board and chairs the membership committee.
You might also be interested in
Shelley Nadler writes: A franchisee will be responsible for obtaining funding for and setting up their business... read more
Louise Harris writes: Most franchisors will allow a sale to take place at any point in the... read more
John Pratt writes: The answer is yes and no! The whole point of franchising is that the... read more
I’ll start with the caveat that the franchisor has been properly set up with the help... read more
Exciting Franchise Opportunities
Start your own Recognition Express Ltd franchise
Request free information
Recognition Express Ltd
Recognition Express produces branded promotional products for businesses and organisations
£9,000 Minimum Investment
Start your own Techclean franchise
Request free information
Techclean
Techclean is a specialist cleaning company, providing cleaning services for technological...
£9,000 Minimum Investment
Start your own Nathan’s Famous franchise
Request free information
Nathan’s Famous
The American tradition serving “The Flavor of New York” for more...
£9,000 Minimum Investment
Start your own Tutor Doctor franchise
Request free information
Tutor Doctor
Private in-home tutoring service
£9,000 Minimum Investment
Start your own Mail Boxes Etc franchise
Request free information
Mail Boxes Etc
Provides customers with a one-stop shop for a range of business...
£9,000 Minimum Investment
_(1)_56_59_s.png){kind=logo}
