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What initial and ongoing training do franchisees receive?
It can be argued that a franchisor’s sole purpose in life is to train its franchisees in all aspects of ‘how to run the store’ and ‘how to run the business’. That means all the operational aspects plus the financial management, staffing and employment issues, local marketing and business planning skills. The amount of each of which is provided ‘upfront’ or ‘ongoing’ will be at the franchisor’s discretion, based on the experience of what is most useful.As the person responsible for the day to day running of one of the outlets that operates under a franchisor’s name and system, you will need to know how to do, or how to manage the people who will do, all the tasks that need to be carried out and the standard to which they should be performed. In some businesses that’s a tall order and takes a long time, while in others it’s relatively simple, but in all cases everything should be clearly laid out in the operations manual, which underpins all the training.Depending on the size of the business you will be running, it may not be just you the franchisor trains. If you will be employing staff, some or all of them may also be trained by the franchisor, either at a central school or onsite at either your or another outlet. It’s also important that continuous ongoing training is provided to keep you ahead of your competitors in all aspects of the business.
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