The information you submit via our enquiry form is shared only with the franchise business(es) that you have selected.

The franchise business will contact you by means of email and/ or telephone only to the email address and phone number you have provided.

By submitting the enquiry form you are consenting to send your personal information to the selected franchise business.

You also agree to receive further newsletter email marketing from What Franchise.

Close

Insider insight: how to build a national network

Insider insight: how to build a national network

It takes specialist expertise and significant investment to franchise your business. But with the right partners you can get great results

Preparing your business for franchising doesn’t come cheap - and rightly so. Franchise agreements, operations manuals, trademarking and sound advice can’t be scrimped on.

But many brands then underestimate the importance of effective marketing, particularly when it comes to attracting the best franchisees.

Adding to your headcount and payroll, particularly in the early stages of growth, is not something most businesses can afford. But you still need the time and skill to effectively launch your brand.

It’s the chicken and egg conundrum. You can’t afford to invest in a marketing team until you sell some franchises and you can’t sell franchises without a marketing team. That’s where a chat with companies such as Platinum Wave can come in handy.

What you’ll need

If you want to become a franchisor, here’s a basic list of some of the things you’ll need:

  • A franchise page on your website.
  • Content that accurately reflects your brand and opportunity.
  • Listings on the most suitable franchise portals.
  • Eshots that promote your opportunity in a clear, engaging voice.
  • Well placed expert opinion pieces that identify you as a leader in your sector.
  • Someone to take your ideas, build on them and bring them to life with quality copywriting and imagery.
  • Someone to build a GDPR compliant database of enquiries and manage a flow of valuable information to each prospect that relates to their level of engagement.
  • Someone to manage that database using the latest technology to establish levels of engagement, so that the best people are followed up quickly and personally.
  • Someone to talk expertly about your brand, answer tough questions, maintain dialogue and then identify the right people to invite to a discovery day, webinar or one-to-one meeting.
  • Someone to help you prepare your discovery day or webinar presentation,

How to accomplish it

Daunting isn’t it? And this is by no means an exhaustive list. It can, however, be broken down into three essential parts: lead generation, lead management and lead conversion.

You might find one person you can employ full-time who has all the skills required, but we haven’t yet. It takes a team - and everyone in our team has at least 15 years’ experience in their chosen field.

Outsourcing should give you that team at a fraction of the cost of bringing it in-house. You don’t need an enormous budget to get started, but it’s not advisable to do it on the cheap.

Joining the British Franchise Association can give you access to a wealth of marketing expertise (and that just scratches the surface of the true value of membership).

Make sure that when you’re deciding on where to set your franchise fee you take into account - and cover - the full cost of bringing a franchisee on board. It’s not just the training and equipment required, you need to calculate the cost of recruiting them too.

The bottom line is, ask around and get some qualified advice. From a little handholding, through to an outsourced end-to-end recruitment service, the right partner will ensure you get value for money and great results.

The author

Suzie McCafferty is CEO of franchise consultancy Platinum Wave.

Exciting Franchise Opportunities

ActionCOACH UK logo

Start your own ActionCOACH UK franchise

Profit Chart
Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

Find Out More
Expected Revenue After 2 Years

This would be discussed at interview...

Request Free Information
Find Out More
ActionCOACH UK logo

Request Free Information

Send a free enquiry to ActionCOACH UK for further information!

By sharing your email, you're agreeing to our privacy policy, cookie policy and terms & conditions.
Little Inventors Montessori Nurseries logo

Start your own Little Inventors Montessori Nurseries franchise

Profit Chart
Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

Find Out More
Expected Revenue After 2 Years

N/A

Request Free Information
Find Out More
Little Inventors Montessori Nurseries logo

Request Free Information

Send a free enquiry to Little Inventors Montessori Nurseries for further information!

By sharing your email, you're agreeing to our privacy policy, cookie policy and terms & conditions.
Wonderlawn logo

Start your own Wonderlawn franchise

Profit Chart
Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

Find Out More
Expected Revenue After 2 Years

Turnover of £250,000 with gross profit...

Request Free Information
Find Out More
Wonderlawn logo

Request Free Information

Send a free enquiry to Wonderlawn for further information!

By sharing your email, you're agreeing to our privacy policy, cookie policy and terms & conditions.
Thomas Cleaning logo

Start your own Thomas Cleaning franchise

Profit Chart
Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

Find Out More
Expected Revenue After 2 Years

£37,943 profit

Request Free Information
Find Out More
Thomas Cleaning logo

Request Free Information

Send a free enquiry to Thomas Cleaning for further information!

By sharing your email, you're agreeing to our privacy policy, cookie policy and terms & conditions.
Little Kickers logo

Start your own Little Kickers franchise

Profit Chart
Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

Find Out More
Expected Revenue After 2 Years

N/A

Request Free Information
Find Out More
Little Kickers logo

Request Free Information

Send a free enquiry to Little Kickers for further information!

By sharing your email, you're agreeing to our privacy policy, cookie policy and terms & conditions.
View all opportunities

Must Read Articles

View all Business Advice

What Franchise Newsletter

Keep up to date with all the industry news

Thank you, your sign up was successful. Please check your emails for a verification link.