The information you submit via our enquiry form is shared only with the franchise business(es) that you have selected.

The franchise business will contact you by means of email and/ or telephone only to the email address and phone number you have provided.

By submitting the enquiry form you are consenting to send your personal information to the selected franchise business.

You also agree to receive further newsletter email marketing from What Franchise.

Close

The essentials to making your customers feel valued

The essentials to making your customers feel valued

Five ways that you can encourage loyalty for your business, and build long-term relationships with your audience

If you would classify your customers as merely satisfied, your business is in trouble. Every customer should feel special, understood, valued, and unique. A genuine connection can help to inspire customer loyalty, as customers who feel valued keep coming back to use your service.

In a world where some companies are more concerned with closing a sale than with the happiness of their customers, genuine care is essential. It goes a long way toward establishing the company as a “customer first” entity. So, here are my five top tips to make your customer feel valued:

1. Create a personal relationship

We all know that communication is an essential part of business. Quite simply, if you cannot communicate with your consumer, you cannot do business. A business needs to communicate responsively, clearly and with understanding. Even AI development needs a human in the loop.

So, why is it that so many businesses are happily handing over their communication to chatbots and automated systems? The benefits of having a trained enquiry handling professional are numerous for a business: they make the company more approachable, allow you to maintain a brand personality and, perhaps the most important one for me, it alleviates stress for the consumer.

2. Give your customers what they want

Giving your consumers what they want when it comes to providing customer service is vital. In fact, in a recent survey, it was revealed that 86 per cent of people prefer to interact with human customer service agents. A trained human operator is preferred because they can answer a multitude of questions and enquiries quickly and efficiently. This is something that chatbots struggle with, especially when facing a complex and specific enquiry.

Human operators also provide a welcoming voice, giving the perfect greeting to put the consumer at ease. It is often obvious you are dealing with a pre-programmed chatbot due to their inauthentic responses that prevent you from feeling truly understood.

When a customer feels worried about a service, they need a reassuring voice at the end of the line, not an automated one. Using chatbots can lead to your customers feeling frustrated and annoyed, two words you do not want associated with your franchise.

Remember, there is no better way to show you understand your customers than through your tone of voice, branding and marketing, and even the best customer service can be undermined by the wrong tone of voice. The words used or how they are expressed can say a lot about how customers perceive your attitude. A human operator can help your business get this right from the off.

3. Make it easy for people to use your service

When a customer contacts your franchise, they most likely do not have the time or patience to go through a long-winded and complicated process to fulfil their enquiry. So, making life as easy as possible for your customer is vital.

In today’s digital world, customers rely on having diverse touchpoints with a brand during their customer journey. By having a multichannel, also known as omnichannel customer service, you will be able to provide a seamless, consistent and personalised experience to your customers on the channel or device most convenient to them.

According to a study by Accenture, 89 per cent of consumers experience frustration in repeating their questions to multiple representatives – so eliminating this is one of the most effective ways to improve customer service.

With today’s advances in technology, companies can do this by integrating all their online and offline communications into one omnichannel platform. By uniting text, social, and website under one roof, you will guarantee consistent, quality service from the right team member, no matter how the customer chooses to get in touch.

4. Be responsive

Customers are no longer willing to wait days or even hours to resolve a query. According to research from Forrester, live assist channels and engagement tools achieve much higher satisfaction ratings, and companies are increasingly using visual engagement tools to deliver the real-time service people crave.

I understand that answering phone lines and responding to emails quickly can be a struggle for busy franchises at the best of times. When you add to this the difficulties of reduced staffing due to sickness, people working from home and a higher level of customer enquiries, it is no wonder teams are stretched.

However, taking calls and responding to messages is crucial. A survey of 1,600 businesses from BT found that, on average, a missed call loses a UK business a massive £1,200. Remember, in many cases, if you do not respond, customers do not take long to find an alternative through online recommendations and reviews.

So, you can alleviate the possibility of your franchise missing enquiries by prioritising responding to messages within a minimum 12-hour window, by simply outsourcing your work to a communications provider.

5. Show your customers empathy

Because some consumers will be incredibly shy, anxious, and even nervous when it comes to approaching your business with a problem or concern, it is important to show empathy. Consumers will be contacting your franchise for a variety of reasons, so ensuring you have an operator who can be empathetic to their problems is important.

The last thing a customer wants when calling with an issue is to be stuck on the line with a set of automated options. Sensitive situations require a personal approach. Whether someone is calling with a query, complaint or problem, speaking to an untrained call handler or an automated system usually results in an extremely frustrated person who is reluctant to use your services again.

The personal approach to enquiry handling has numerous benefits for a franchise looking to increase customer satisfaction. Making sure that your service goes the extra mile for customers by providing more personal customer service is what will set your franchise apart from the rising number of companies looking to adopt automated and, quite frankly, impersonal systems of communication.

The author

Tim Morris is the MD of Cymphony, a communications provider helping thousands of clients to build customer relationships from the first interaction.

Exciting Franchise Opportunities

World Options logo

Start your own World Options franchise

Profit Chart
Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

Find Out More
Expected Revenue After 2 Years

N/A

Request Free Information
Find Out More
World Options logo

Request Free Information

Send a free enquiry to World Options for further information!

By sharing your email, you're agreeing to our privacy policy, cookie policy and terms & conditions.
My Window Cleaner logo

Start your own My Window Cleaner franchise

Profit Chart
Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

Find Out More
Expected Revenue After 2 Years

N/A

Request Free Information
Find Out More
My Window Cleaner logo

Request Free Information

Send a free enquiry to My Window Cleaner for further information!

By sharing your email, you're agreeing to our privacy policy, cookie policy and terms & conditions.
Bark Busters Dog Training logo

Start your own Bark Busters Dog Training franchise

Profit Chart
Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

Find Out More
Expected Revenue After 2 Years

£70,000-plus per annum

Request Free Information
Find Out More
Bark Busters Dog Training logo

Request Free Information

Send a free enquiry to Bark Busters Dog Training for further information!

By sharing your email, you're agreeing to our privacy policy, cookie policy and terms & conditions.
Blossom Home Care logo

Start your own Blossom Home Care franchise

Profit Chart
Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

Find Out More
Expected Revenue After 2 Years

£800,000 turnover

Request Free Information
Find Out More
Blossom Home Care logo

Request Free Information

Send a free enquiry to Blossom Home Care for further information!

By sharing your email, you're agreeing to our privacy policy, cookie policy and terms & conditions.
Garolla logo

Start your own Garolla franchise

Profit Chart
Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

Find Out More
Expected Revenue After 2 Years

N/A

Request Free Information
Find Out More
Garolla logo

Request Free Information

Send a free enquiry to Garolla for further information!

By sharing your email, you're agreeing to our privacy policy, cookie policy and terms & conditions.
View all opportunities

Must Read Articles

View all Business Advice

What Franchise Newsletter

Keep up to date with all the industry news

Thank you, your sign up was successful. Please check your emails for a verification link.