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Going for growth

Going for growth

Meet Camile Thai Kitchen, the fastest growing Thai restaurant brand in the UK and Ireland

Camile Thai Kitchen are a chain of healthy Thai restaurants and home delivery outlets serving delicious, healthy Thai food that’s sustainably produced.

The company is rapidly growing both online and offline. It now aims to continue to leverage that experience and knowledge further across London and the South of England.

World class experience

Camile has created an innovative food product that is perfectly tailored to holding its heat and quality during delivery, developed through over 10 years of research in the food delivery space. Each touchpoint of the customer’s journey is closely considered to create a world class guest experience that leads the casual restaurant industry.

As a modern brand, Camile realises the environment we live in has finite resources and we must collectively take better care of them. Sustainability is key to Camile in 2020 and carves the path for where the company is going in the next decade.

Since opening its first location in 2010, the business has expanded to 35 locations through a combination of company owned and franchised restaurants. The Camile franchising system has been well developed in Ireland and remains at the core of what the company does, with single unit and multi-unit franchisees growing their businesses at a steady rate.

Business potential

Camile franchise owner Rakesh Gopalakrishnan was working as a manager in the Camile Tooting Bec location when he saw first-hand the potential of running his own Camile Thai business.

“It’s been an extremely busy first few years,” Rakesh says. “But with the support and guidance of the Camile Thai team, I feel well equipped to continue my journey as a business owner.”

In late 2018, he took the keys to his first restaurant and has since racked up high double digit like-forlike sales, strong gross profits and a dedicated restaurant team to deliver an amazing guest experience.

Well positioned

The food delivery market has exploded in the last five years, experiencing a 50 per cent growth during that time. With food delivery set to exceed $164 billion in the next four years, Camile is well positioned to take advantage of this trend.

The company has built a custom online ordering system and native application from scratch to ensure ease of at-home ordering and better data mining of guests. The branches run their own driver fleet, while also maintaining mutually beneficial relationships with industry leading aggregators. This two-tiered approach to delivery gives Camile a significant advantage over its competitors.

With 100 per cent compostable packaging and over 7,000 people attending ‘Camile Thai’s Free Yoga in the Park’ events in 2019, its customer base is well established as eco and health conscious, time poor and frequently engaged in online shopping. At Camile, prospective franchisees will find the opportunity to join a thriving food delivery brand with solid support in a booming market and incredible opportunity for growth.

At a glance Camile Thai Kitchen

Established:

2010

Number of franchised outlets:

23

Location of units:

Southern England, Northern Ireland, Republic of Ireland

Investment range:

£200,000-£300,000, depending on the size of the location, which ranges from delivery and carry-out only to 50 seaters

Minimum required capital:

£100,000

Contact:

Shabu Mani: shabu@camile.co.uk camile.co.uk/franchising

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