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The Seasons Art Class: one of the hottest lifestyle franchises this year

The Seasons Art Class: one of the hottest lifestyle franchises this year

Pandemic-proof, lots of fun, very profitable and rewarding in every way, The Seasons Art Class is a perfect part-time business, where you can work from home and generate a full-time income


Many artists and creatively- minded people will testify to the fact that when it comes to starting an art-orientated business, there’s no simple approach. However, The Seasons Art Class flips this notion on its head. Founded in Arundel in the U.K. in 2009 by Genevieve Woodford, the company’s carefully-designed curriculum and high-quality lessons quickly gathered momentum. “We built nine branches of our own over a two-year period,” explains Gen. “From there we started franchising and we now have over 150 branches.”


Now, over 6,000 students attend The Seasons Art Class lessons every single week, and it’s easy to see why the brand has so many people looking to pick up their paint brushes. The Seasons Art Class has a fabulous business model, where you can work one day a week and you don’t need any art experience as qualified tutors run the courses; your role is as the course coordinator.

Each season comprises a 14-lesson curriculum focused on four mediums including drawing, oil pastels, watercolours and acrylics. Each season the curriculum is completely refreshed, allowing students ranging from beginners to experts to engage with a completely unique set of lessons each time around. Once that season’s curriculum comes to an end there is an exhibition at each Seasons branch where students can showcase their creations; this event perfectly encapsulates the artistic energy and social buzz that the students, franchisees and tutors adore about the brand.


“The students are amazing and you make lots of friends while running this business,” says Gen. “Many students tell us that it’s their favourite day of the week, and that’s the same for our franchisees, too. It’s so much fun – if you’ve got a creative streak and you’re a people person while at the same time wanting to make an executive level income, then you couldn’t find a better business to be in!”


The Seasons Art Class’s unwavering appeal comes from its robust structure and established systems. With Seasons, business owners only need to operate their business for one day a week – which consists of three-hour-long morning and afternoon classes. It makes for the perfect part-time business that many people – women especially, who make up 80 per cent of the franchise network – can operate to provide an extra income stream. Franchisees can then take on an extra day a week if they wish, or even reinvest in another territory, too.


The franchise’s unrivalled support structure allows business owners to concentrate on making the classes themselves a fantastic experience for students to have a good time and develop their art skills. “We supply business owners with everything they need,” says Gen. “We have an extensive database of skilled tutors across the country, so we find a tutor for you, we locate the ideal venue for you, we coordinate all of the marketing, which is refreshed every season, and we even take the bookings for you. We have a huge support team.”


The fact that venues are rented out on a per-lesson basis means that the business has no overheads, aside from paying for tutors, meaning that this truly agile brand was well-prepared to pivot to virtual classes when the COVID lockdown measures were introduced.


While The Seasons Art Class gained its gold-standard reputation in the art world, through its thorough approach and water-tight systems, the meticulous methods behind the compiling of its curriculums for each season are perhaps its greatest works of art. A dedicated team of artists and staff work on each new curriculum for over three months, fine-tuning every aspect to ensure that the lessons are completely fresh and keep students returning for more. “The brand is well-recognised and the classes are always sold out,” says Gen. “The beauty is that you don’t need hundreds of students every month; there’s only 40 people needed for every three-month curriculum, and they’re mainly returning students who love our classes.”

“If you’ve got a creative streak and you’re a people person while at the same time wanting to make an executive level income, then you couldn’t find a better business to be in!”


The brand’s status as a certified European Art School has attracted international interest, too, with the franchise opening branches in countries like Germany and New Zealand, and locations in Toronto, Canada and Florida, U.S.A. “We’re open to discussions on an international level with people about becoming Area Developers in selected countries,” explains Gen. “U.S.A. is the main place we’re targeting next as we’re getting so many enquiries from there for our courses and franchise.”

At a glance

Established: 2009
Number of franchised outlets: 150 and growing fast
Location of units: U.K., Europe, New Zealand, Canada, U.S.A
Investment range: £17,995 (100% government-financed subject to status). This business pays for itself
International opportunities: International Area Developer opportunities: two showcase branches and local development rights
Contact:, (+44) 07887622778