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“I have the opportunity to make the business work with all aspects of my life”

“I have the opportunity to make the business work with all aspects of my life”

Making up for lost time, Tony Prueitt decided to launch his ActionCOACH business, and getting his family involved was the icing on his cake

For three decades, Tony Prueitt spent his career in the corporate world, working his way through 13 different roles across a variety of departments. Although it gave him great satisfaction, Tony couldn’t help but wonder what other opportunities were out there. In June 2020, he launched his ActionCOACH business coaching franchise in Derby, giving him even more food for thought than he initially anticipated.

“I’d always had the ambition to run my own business, but I just needed the inspiration and motivation to make it happen,” he said. “I’d toyed with the idea of starting something from scratch. Having been exposed to franchising during my corporate career, I completely understood how a franchise system gives people a better chance of success.

“I also enjoyed working with decision-makers on business re-education and transformation – ActionCOACH had all the best ingredients to continue that through my own business!”

Following the recipe

To help run his coaching firm, Tony enlisted the help of both his wife and daughter, Vanessa and Francesca. Whilst Vanessa works on attracting potential clients on a part-time basis, Fran focuses on client relations alongside running their social media accounts. Together, they have helped generate a healthy monthly client income in excess of £20,000.

“We’ve over-achieved compared to our original business plan,” said Tony. “We’re now transitioning into the next stage of growth. It’s all about refining the process, getting to grips with what works and moving forward strategically to ensure we provide a gold-star service for every client, without compromise.

“What makes it so manageable is the support I receive from the UK team, specifically from my master coach, who has gone above and beyond to give us the best start possible. I learned more in the first year with ActionCOACH than I did in the final years of my corporate career – I’m constantly absorbing information whether it’s through reading books or watching webinars with world-class thought leaders.”

The icing on the cake

With the foundations set, Tony is ready for the next phase. Using the ingredients given, he has been able to create a business that not only supports him financially but personally too. It’s a far cry from his lifestyle during his corporate career, giving him much more freedom to enjoy the things he loves.

“Upon initial contact, ActionCOACH doesn’t present itself as a lifestyle franchise, yet I have the opportunity to make the business work with all aspects of my life,” Tony added. “To have this sense of freedom is great.”

If you want to build a business with scalability and longevity, make a difference in your local community and you’re the kind of person who:

• loves learning and developing yourself
• has enjoyed success in your career or sport
• and is willing to invest if they see substantial rewards can be made…

Then find out more by visiting

At a glance


1993 in Australia, 2001 in the UK

Number of franchised outlets:

200+ in the UK

Location of units:


Investment range:


Minimum required capital:


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