GOSTART Your Care Company

When starting a business, preparation is key. Good Oaks’ GOSTART Programme gets you up and running quickly and smoothly

Good Oaks is the UK’s premium independent care franchise, positioned firmly at the heart of the growing self-funded home care market. The company provides everything from short visiting care visits to 24-hour live-in care for its predominantly elderly clients.

One of the well known advantages of franchising is the support and expertise from the franchisor during set-up. Having founded Good Oaks themselves nearly a decade ago, the company’s two founders fully understand the importance of getting things right in the early stages.

Ben Ashton, Founding Director, says: “Having set up independently, we know the extra time, effort and funds required to overcome not being 100 per cent ready at the right time.

“It took us years to hone our brand and system, going through several radical overhauls until we developed the system that our network runs on today.

“We’re always improving what we do, as those early years taught us the importance of the right system being ready at the right time, before you win that first client.

“Our GOSTART Programme and care system allows our franchisees to hit the ground running and to continue to focus on growing and supporting their client base.”

Historic opportunity

Most people are aware of the size and scope of the care market. It has an annual revenue of £5.7 billion and provides more than 1.58 million jobs. Demographic changes ensure sustainable growth for decades to come. The industry has seen a 19 per cent increase in jobs since 2009.

With Brexit and policy changes already in motion, the winners in this dynamic, growing market are the most agile; those who offer a flexible, quality service through quality employees attracted by quality pay and conditions.

With Good Oaks at an early stage of expansion, early adopters will have the first pick of the opportunities across the country.

The GOSTART programme

The Good Oaks GOSTART Programme is organised on a collaboration tool used by companies as big as Google, British Red Cross and National Geographic, fully customised to Good Oaks’ needs. You can download it to your phone to review progress and next steps on the move.

During the carefully choreographed couple of months from signing the agreement to opening for business, you’ll tick off milestone tasks and track rapid progress.

GOSTART also provides immersive training at Good Oaks’ head office, structured to ensure you know what you need to know, when you need to know it.

Marketing and recruitment toolkits are provided, as well as full training in market leading care management software and performance benchmarking tools.

Homegrown business model

Good Oaks understands the care market intimately. Since joining the market in 2011, the company has proven its model of quality care to private clients is robust, sustainable and profitable.

Combined with market leading care management software to maximise efficiency and responsiveness, Good Oaks is well set to thrive in the decades of change that lie ahead

And because Good Oaks is UK owned and independent, without the overheads of a multinational corporation, its franchisees retain a greater portion of their hard earned profits.