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Minimum Investment

£25,000 - £ 35,000

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Business Type


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Funding Support


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Total Investment


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Franchise Fees


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Expected Revenue After 2 Years


About Hey Baby 4D

Hey Baby is a network of family friendly clinics offering 3D and 4D ultrasound imaging to expectant parents excited to catch a clearer glimpse of their unborn baby. With clean, modern facilities and the most up to date 4D technology, the Hey Baby experience is safe, friendly and unrushed, allowing families to meet their newest members in comfort.

Beginning life as a single clinic in the East Midlands in 2015, the Hey Baby network is growing to provide market leading technology and exceptional customer service to parents-to be throughout the UK.

Offering a range of scan options for every stage of pregnancy, expectant parents can have an early reassurance scan from as early as six weeks, through to gender scans from 16 weeks and 4D video packages from 24 weeks. Clinics can also offer NIPT screening from just 10 weeks with a simple blood test.

While 2D scans are provided by the NHS, the Hey Baby experience is designed to be a little different. Hey Baby 4D clinics use the same safe and approved technology as hospitals, but have the time and resources to offer additional services that most hospitals don’t. Along with improved image clarity, Hey Baby offers longer time slots, more flexibility, and the clinic staff are happy to take time answering questions. The family are welcome to come along to the scan too, making it a popular choice for future siblings and grandparents. Baby decided not to co-operate? No problem! Hey Baby offer a rescan guarantee.

Once the scan is over, customers receive high quality printed copies of their selected photos with the option of purchasing additional prints or a digital download of the entire experience to share with friends and loved ones.

Fun and family friendly, a Hey Baby 4D scan is designed to provide a magical experience for expectant parents in convenient locations at an affordable price.

Do Hey Baby franchisees need to be qualified sonographers?

No, though it’s a fantastic bonus if they are! Hey Baby franchise owners don’t need medical experience as qualified staff can be hired, but applicants should have transferable skills that will ensure their new business is run successfully. New franchisees will need customer service, accounting, marketing, networking, management and administration experience, though these skills can be developed over time.

An understanding of the pregnancy experience is a huge benefit, though Hey Baby point out that the business isn’t exclusive to women! Applicants should genuinely care about their customers, babies and creating a fun bonding experience for new families to remember.

How much does a Hey Baby 4D franchise cost?

The Hey Baby franchise fee is £15,000 + VAT. This secures the franchisee’s chosen territory and covers use of the Hey Baby brand name along with assistance setting up the new clinic. New franchise owners will also require another £10,000-£20,000 of working capital to cover additional setup costs. The start up and ongoing monthly costs will vary depending on location, but the Hey Baby franchise team will assist with creating a clear, personalised business plan prior to launch.

Hey Baby also charges a fixed monthly fee of £1,100 + VAT to cover ongoing access to business systems along with plenty of additional support and advice.

Finding funding to cover the Hey Baby franchising cost

Financing is available to cover start up fees – the Hey Baby franchise team are happy to discuss all the options to help get the new business off the ground.

How much does a Hey Baby franchisee earn?

Hey Baby franchisees can expect to recover their initial investment within one year. Depending on the number of clinics, hours operated and staff employed, Hey Baby franchise owner earnings range from £2,000 to £10,000 per month.

Does a Hey Baby franchise cover an exclusive territory?

Yes, the Hey Baby franchise fee covers exclusive rights within the chosen territory, and the territories provided are large, giving franchise owners the opportunity to open more than one clinic in their chosen area.

Where are the new territories that Hey Baby are looking to open new franchise locations?

There are currently Hey Baby franchise territories available across the UK.

What do you get for your Hey Baby franchise fee?

The Hey Baby franchise fee covers everything needed to get a new clinic up and running. From practical assistance such as help finding a suitable location within the territory, designing the clinic space, sourcing equipment and recruiting the right staff, to comprehensive guidance through the required Care Quality Commission (CQC) application and provision of policies and procedures, the Hey Baby franchise team are on hand with helpful and friendly advice and support.

Each Hey Baby clinic also receives a fully bespoke website with integrated booking system along with access to the Hey Baby Customer Management System (CMS) which tracks key performance indicators, customer contact and feedback.

What marketing support is available for Hey Baby franchisees?

Along with a customised website, Hey Baby franchise owners are offered digital marketing support. Hey Baby has an in-house expert team to manage each clinic’s Google AdWords and help set up social media accounts and advertising to source a constant flow of new customers. Access to Groupon is also provided to help kickstart the new business.

Templates for more traditional printed marketing materials are also provided, including posters, leaflets and photo sleeves.

Will I meet other Hey Baby franchisees?

The Hey Baby franchise network is all about collaborative working – the franchise team describe it as a ‘family affair’. Sharing ideas and experiences is positively encouraged in order to support and develop each individual clinic and the business as a whole.

Is running a Hey Baby franchise a full time job?

It can be, but it doesn’t have to be. A Hey Baby franchise offers huge flexibility for franchise owners. While some franchisees choose to operate a single clinic part time to fit around the needs of their family, others may run multiple clinics within their territory as a full time business.

Does Hey Baby offer approved products and services?

Franchisees are given access to the Hey Baby supplier directory and introduced to all the relevant Hey Baby partners prior to the launch of their new clinic. The equipment (including a new 4D ultrasound scanner) and essential services such as specialist insurance and accountancy come with pre-arranged discounts for Hey Baby franchisees.

Why choose a Hey Baby franchise?

The private ultrasound market is currently worth around £25 million per annum and is still growing, with existing clinics struggling to keep up with demand. As more and more parents-to be choose to supplement their basic NHS ultrasounds with 4D experiences, Hey Baby franchises are perfectly placed to offer the relaxed bonding experience expectant parents are looking for.
Along with being a lucrative business opportunity, running a Hey Baby franchise gives owners the chance to create beautiful memories for local families in a fun and friendly working environment.

How can I apply for a Hey Baby franchise?

The Hey Baby franchise team take care to get to know potential franchisees to ensure that a Hey Baby franchise is the right choice for them. After receiving further information on the franchise opportunity, potential new business owners can contact Hey Baby who will arrange a meeting at a convenient time.

For more information on starting your own Hey Baby franchise, please complete the form on this page.

Enquire Now

Send a free enquiry to Hey Baby 4D for further information!

Enquire Now

Send a free enquiry to Hey Baby 4D for further information!

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