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“Be part of a network that’s leading the way in children’s aquatics and development”

“Be part of a network that’s leading the way in children’s aquatics and development”

A Puddle Ducks franchise provides freedom, flexibility and fun for business-minded water lovers

Puddle Ducks is a leading baby and child swim school franchise, with 33 franchise offices teaching over 24,000 children to swim each week.

With Puddle Ducks, franchisees aren’t tied to a desk. They enjoy the freedom and challenge of running their own business, with flexible hours and the pride that comes from helping a child become a confident swimmer.

The puddle ducks difference

The franchise is the only national swim school offering classes from bump through to 10 years of age. All teachers are STA-qualified and one of the top experts in baby swimming, head teacher and technical director, Ali Beckman, continually develops the classes, ensuring their structure and content are ahead of their competitors.

Puddle Ducks’ teachers undergo 300 hours of training, in and out of the pool, to ensure they achieve the very highest standard.

Franchisees also benefit from joining a nationally recognised, trusted brand, while their customers create cherished memories at Puddle Ducks’ lessons.

Award-winning support

Puddle Ducks has achieved a five-star Franchisee Satisfaction Rating for nine consecutive years, one of only two UK-based franchisors to achieve this. 92 per cent of its franchisee network would recommend a Puddle Ducks franchise to anyone looking to start their own business.

The head office team provides franchisees with the tools needed to manage every aspect of the business, as well as ongoing training, IT and marketing support. The company is also renowned for pushing forward innovations in the sector.

Communication is key to a successful franchise, so Puddle Ducks hosts regular face-to-face meetings and conferences where the network can connect, learn and share best practices.

And the Puddle Ducks brand is continuing to evolve, leading the sector in progressing to pool ownership and management. A number of pools are built and owned by franchisees, guided by experts at head office.

Dive right in

Puddle Ducks franchisees are talented, passionate people with business acumen. They are mentored closely on their journey with outstanding head office support and back-office systems to ensure their business runs smoothly.

Most Puddle Ducks franchisees start off teaching in the water, fully immersing themselves (literally!) in the product to truly understand their customers. Ultimately, franchisees progress to managing a team of teachers within their own, unique territory.

No previous experience in the sector is necessary, and franchisees come from a range of backgrounds. What they have in common is a shared passion for the water and for building a business that is fulfilling and flexible, while benefitting from a proven business model and strong leadership.

Puddle Ducks currently has a number of territories available across London, Surrey, West Midlands, Hampshire, Devon, South Wales and South Scotland.

At a glance



Number of franchised outlets:


Location of units:

England, Wales, Scotland

Investment range:


Minimum required capital:



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