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Here’s what makes this swim school special

Here’s what makes this swim school special

Swimtime is looking for enthusiastic, passionate and business driven people to help tackle children’s health issues

One in three children leave primary school in the UK unable to swim 25 metres.

The next generation is facing unprecedented challenges, including technology addiction, rising mental health issues and general inactivity.

In being a Swimtime franchisee, you’re part of the solution by tackling children’s health issues, which makes it one of the most worthwhile things you’ll ever do.

Established in 1998, Swimtime is the UK’s market-leading franchise-based swim school business, teaching tens of thousands of people to swim every week across hundreds of pools.

As well as being proud of its culture and high standards, the company is proud of its cutting edge technology, which has transformed the business and the businesses of Swimtime franchisees.

Why consider a Swimtime franchise?

Swimtime holds its values close to its heart and believes:

  • Family is everything.
  • In being socially responsible.
  • In raising the standard.
  • In engaging with its communities.

The company is looking for enthusiastic, passionate, business-driven, like-minded people to take on this scalable franchise.

What does a franchisee do?

As a Swimtime franchisee, you work your own business plan, set your own targets, manage your own profit and loss and focus on developing your business at your pace, achieving the balance you want between home and work life.

Swimtime’s software provides the tools for the job, with information at your fingertips available 24/7 and support and guidance from the central support team every step of the way.

What makes swimtime special?

The past year has taught Swimtime many things, as it has many people. One thing the company’s franchisees have said is that Swimtime is great in a crisis. From day one of the pandemic lockdown, its central support team went into overdrive in supporting franchisees:

  • Swimtime’s unique technology enabled it to respond quickly with rolling lockdowns, ensuring clients were not charged, which built trust. Almost all customers left credit with franchisees, which preserved cash flow for the network.
  • The company deployed a national communication strategy to its network, which directly reduced client contact to a minimum. This gave the network breathing space from clients who were looking for information by providing it centrally online.
  • Swimtime lost less than 0.5 per cent of network customers, a fraction of what was lost across many other schools.
  • It launched an e-commerce offering to raise the brand’s profile when pools were closed.
  • During lockdown, Swimtime’s in-house team of experts created bespoke risk assessments and delivered over 50 hours of training.
  • Business support is always available to anyone that needs it and during lockdown this did not stop. Swimtime made sure franchisees knew what grants and funding were available to help their businesses survive lockdown and the company helped support them with insurance claims.
  • This culminated in Swimtime being awarded Team of the Year at the UK Business Awards 2020.

At a glance Swimtime UK



Number of franchised outlets:


Location of units:


Investment range:

from £20,000 (plus VAT)

Minimum required capital:

£30,000 (dependent on individual)


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