“The development of my Swimtime franchise, its reputation, and success are all down to me!”

Swimtime franchisee Jane McCahill discusses why she invested in her own business and the benefits it brings

I chose Swimtime because it was an opportunity to run my own business.

Owning a Franchise meant I would receive full support from the franchisor and central office team. This is the benefit of Franchising with a company which has a reputation that continues to grow through a high-quality, award-winning, national brand.

I was at a crossroads in my career in customer service when I decided to invest. My background was in retail, and although I was new to the swimming industry, my business and customer experience was very relevant and beneficial. I am passionate about offering the best quality swimming lessons and
highest possible levels of service to every one of our customers.

Every day is different and subject to change, so flexibility is vital! I communicate with customers, instructors and club managers daily either face to face or by phone and keep on top of everything that is happening utilising the extensive range of management information provided through our award-winning software.

I also have great support in the office, too, which is so important. This enables me to also focus on all other aspects of my business: future growth opportunities, marketing, recruitment, accounts.

The main challenges are juggling all my responsibilities and seeking opportunities for growth in a difficult economic environment. I look after a large geographical area so prioritising and understanding different demographics and local economies is also a challenge.

I would advise anyone thinking about buying into a franchise to research the market fully. Look at the company, product, technology, and opportunity before investing. I am definitely a supporter and am so glad that I took the chance to do something for myself and my family.

I am fully focussed because it is my business. The development of my Swimtime franchise, its reputation, and success are all down to me!