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Subway® In Brief

  • Description

    With over 2,500 stores in the UK and Ireland and more than 44,000 stores in over 110 countries, the Subway brand is now the largest quick service food outlet in the world.

  • Business Type

    Food & Beverage, Fast Food, Retail

  • Investment Level

    £ 100,000

About Subway®

The low investment, simple operation and unparalleled support make a Subway® franchise an attractive proposition for entrepreneurs across the world - and the franchise is currently seeking new franchisees.

The Subway® brand has its origins with Fred DeLuca, president and co-founder, who has led the company’s development since he started his first shop in Bridgeport, Connecticut during the summer of 1965 with a $1,000 loan from family friend Dr Peter Buck. The entrepreneurial pair set themselves an initial target of 32 stores within 10 years and, in an effort to reach their goal, decided the best way to expand the business was to begin franchising and give others the opportunity to succeed in their own business venture. The first Subway® franchise opened in the US in 1974, changing the way the brand did business and creating a highly attractive franchise option with universal appeal.

Simplicity

The concept is to keep franchisee investment low, the operation simple and offer customers fresh, great tasting food. There is no need for grills and fryers in a Subway® store and because of the simplicity of the operation there is an adaptable approach to the physical layout of the outlets.

Subway® franchisees benefit from operating in a tried and tested system with great training and a solid support structure. There are 20 regional development offices in the UK and Ireland, which assist and mentor all franchisees with site selection, leasing, design, construction, hands-on training, purchasing, operations, advertising and local store marketing. In addition, the head office for the Subway® brand in the UK and Ireland is based in Cambridge, with a local team of support staff focused on operations, leasing, R&D, customer service, training and franchisee services.

This high level of training and support is available to franchisees and their staff, regardless of how long they have been involved in the business. In addition to face to face training, the brand also runs the University of Subway® - a well established online training programme coordinated by the worldwide headquarters in Connecticut, USA. Offering over 700 online courses for store staff and managers, the university has delivered training for over 5.5 million participants.

Support

The Subway® brand has a combined support system and robust operations process in place, playing a vital role behind the success of its stores worldwide. Unique benefits include:

  • Regional Development Agents have specific experience in opening and developing Subway® franchises, alongside offering support and assistance to franchisees with site selection, leasing, operations and much more
  • Each franchisee receives a comprehensive two week training course at the Subway® Training Centre in Cambridge, which includes classroom and in-store sessions. There is ongoing support to keep franchisees and staff continually informed of all the latest information and operational updates
  • The University of Subway® offers over 400 simple-to-follow interactive training and development programmes for franchisees and their staff
  • Regular franchisee conventions are held to keep franchisees up-to-date with best practice and offer a chance to meet with Subway® staff and fellow franchisees
  • Franchisees in the UK and Ireland actively participate in the running of the Franchisee Advertising Fund. National and regional advertising boards are elected each year; the board members are elected franchisees that serve to make marketing decisions and ensure franchisee funds are used to benefit all franchisees equitably
  • A franchisee owned purchasing company, IPC Europe, manages the purchase and supply chain activity for all food, packaging, equipment and services in the UK, Ireland and other European countries

The key attributes of a successful franchisee are well known:

  • Good motivator.
  • Possess business acumen and awareness.
  • Organised.
  • Effective time management skills.
  • Articulate.
  • People person.
  • Good listener.
  • Effective communicator.
  • Professional in outlook and appearance.
  • Open to advice and guidance.

 

Interested in this franchise opportunity?

For additional information on Subway®, simply send us an !

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