Fitness Space was started in 2010 by the current CEO, Tim Benjamin. He started his life as a professional 400m athlete with a dedicated training team behind him every single step of the way. The guidance he received inspired him to create a training space that connected every footstep with cutting edge technology and trainer support.
Moving from milestone to milestone with the dedication of a top-performing olympian, Fitness Space is now listed in the Top 20 Fitness Operators in the UK list, compiled by Leisure DB. Fitness Space has grown a cult-following in areas with a high wealth index - the franchise is renowned for its strong focus on getting results for clients.
With a catchphrase of “Never Train Alone,” it’s easy to see where the Fitness Space franchise finds its drive. Passionate about people, the franchise has developed a system that supports clients in every aspect of their fitness journeys.
Incorporating techniques like DNA testing and a progress-tracking app, Fitness Space really assists people who are serious about getting healthy. All of the Fitness Space membership plans offer support either in the form of coaches, group work, or personal training sessions.
The Fitness Space franchise system owes its success to careful area selection and demographic targeting. They target people in affluent areas who are looking to get the best results for their effort and time. Unlike a regular gym, each breath is optimized to push your fitness level further. Personal care and attention are at the forefront of the franchise’s values and it shows in the way its clients rave about results.
Fitness Space franchises can be found all over the UK, from London to Leeds. There are plenty of high-income areas still to target as the health and fitness industry continues to expand - even in a tough economic climate. With general trends shifting to personalized and boutique services, this business model is designed to stand the test of time.
How much does a Fitness Space franchise cost?
A Fitness Space franchise costs around £245,000 to get started. Most of that number is dedicated to equipment and studio costs. The franchise fee is £29,950 with a £5,000 deposit applicable once you’ve decided to go ahead (to secure your chosen territory). Your actual startup costs will vary significantly based on location and fluctuating rental and wage prices throughout the UK.
In addition to your initial investment, a Fitness Space franchise is required to pay an ongoing management fee of 8 per cent your turnover.
What potential profits can I make by running a Fitness Space franchise?
Fitness Space claims that it can generate higher profits per square foot compared to competitors due to its boutique target market. Profits scale with the size of your studio space (as do costs). At the most basic level, a 2000-square-foot studio is capable of bringing in profits of £78,152 after two years of operation. By month six of operation, you should be turning over an average of £27,000 per month with roughly 300 paying members.
How is the fitness market performing in the UK?
With UK citizens becoming more and more health conscious, business is good in the fitness sector. There’s been steady growth year after year thanks to high levels of demand nationwide.
The fitness industry in the UK is currently valued at £4.9bn and has grown by 9.2 per cent in the past two years. As for actual gym membership rates? They’ve grown by 7.1 per cent in the same amount of time, claims Fitness Space.
What can I expect a normal day to involve when running a Fitness Space branch?
You have the option of choosing between an investor or operator model. Most franchisees choose to take on the operator/owner role and lead the business forward from the
front line. In this role, you would visit the premises four-to-six days a week, discuss KPIs with managers, get involved with customer feedback, and depending on your preference, spend some time training your core clients.
As an investor, you can limit your day-to-day interactions with the business to KPIs and profit reports.
Why should I invest in a Fitness Space franchise over other gym and fitness franchise opportunities?
Fitness Space’s motto is “Never Train Alone” - and that applies to all aspects of the business. As you begin your journey as a business owner, the Fitness Space team will support you with their collective expertise and passion.
The health market moves fast and is quick to pick up on trends. The team behind Fitness Space is laser-focused on staying relevant and updating their model. Currently, they offer services like DNA testing and Fit Camp.
The boutique approach rather than a one-size-fits-all membership is why the brand continues to grow and thrive.
You get to design your OWN Fitness Space Studio
Each Fitness Space franchise Studio is unique in its own right. As the franchisor, you have a choice of studio size ranging from 2000-4000 square meters (of commercial property). Inspiration is a key consideration in motivating your clients, and every design detail is addressed while designing your studio. A dedicated BDM will work with you to optimize your chosen space and maximize foot traffic flow.
After CAD designs are reviewed, a brand spec guide will help contractors develop a space that’ll make you excited to spend time in the office.
What training do Fitness Space franchisees receive?
Initial training takes place over an intensive one-week period. It covers all aspects of managing and growing your Fitness Space Studio. As the business model heavily relies on your staff, you and your team receive an additional week of on-site staff training before you open. This will cover the use of fitness equipment and general duties.
To get you started, you’ll have weekly pre-sales meetings for the six weeks leading up to your launch and post-launch visits to maintain your trajectory and clear up any confusion. The staff at Fitness Space will help you develop a marketing plan based on their experience and suggest achievable KPIs going forward.
Do I need experience in the fitness industry to be a Fitness Space franchise owner?
As an investor-only, you do not need any experience (although it certainly won’t hurt). All Fitness Space asks for is a passion for health and wellness on top of a drive to succeed.
Most Fitness Space owners started out as personal trainers or professionals working in the fitness industry. Some owners have simply been passionate about fitness for a length of time. You are not required to train, but if you intend on presenting yourself to clients on a daily basis, certain physical proficiency will help inspire trust (in both your clients and employees).
How can I apply to become a Fitness Space franchisee?
The application process all starts by sending an enquiry to the Fitness Space team by filling in the form found on this page. From there, you’ll discuss whether you are a good fit for the brand, and pending funding clearance, you’ll be ready to start your new venture!
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