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Enter the industry of choice for entrepreneurs

Enter the industry of choice for entrepreneurs

Ever thought about starting your own business? Here’s why fitness is the sector to join

One in five Britons wants to start a business this year and the industry of choice is fitness.

With the sector welcoming many new customers, who engaged with digital fitness over lockdown but have a renewed interest in getting back to social experiences and with an increasing awareness of the importance of physical activity, the industry is ready for its next boom.

Major development deals

Boutique fitness franchisor TRIB3 is demonstrating this growth, as lockdown measures ease across the world.

More than 50 TRIB3 outlets have been sold globally, with recent major area development deals for Benelux and the Republic of Ireland, as well as across the UK.

A frontrunner in the boutique fitness sector, this experiential class-based side of the industry was valued at over £95 billion globally in 2019.

Indexing well with the large and influential Gen Z and millennial generations, in 2018 these consumers represented around 70 per cent of membership/ affiliation with boutique studios, according to data from the International Health, Racquet and Sportsclub Association.

Ultimate group workout

TRIB3 is the ultimate group workout concept.

From signature industrial luxe studios, customers take on an inclusive 45-minute high-intensity workout, underpinned by proprietary heart rate tracking technology and topped off with an on-site Mixology protein shake bar.

The unique and proven ‘one studio, one workout’ model drives exceptionally high consumer advocacy - global net promoter scores are consistently +60 - and broad consumer appeal, meaning a fast break-even for franchisees and an unmissable investment opportunity.

Tried and tested

Of course, there are a few different ways to start your own business, but for budding entrepreneurs looking to de-risk the process or enter an industry they perhaps haven’t had hands-on experience with, franchising is a tried and tested approach.

Karl Dietrich, TRIB3’s chief development officer, says: “Fitness franchising allows for efficient and fast growth of this vital sector.

“TRIB3 offers a unique volume boutique model in which we can, in a standard class, offer over 48 spots per session with a model that is commercially viable at super achievable occupancy levels.

“A franchisee is able to break even quickly and deliver strong results, even with recent distancing measures.

“Plus, you don’t need to be from the fitness industry to start your TRIB3. The wider support team and I have decades of experience in the sector to support you. In fact, our CEO and founder, Kevin Yates, was one of the pioneers of the UK boutique fitness market.

“All you need is a passion for bringing people together and providing exceptional customer experience and, now more than ever, the drive to be part of an industry that is providing essential and pivotal services.

“If that excites you, get in touch - your future could start today.”

At a glance



Number of franchised outlets:

6 (of 13 outlets)

Locations of all outlets:

Sheffield, Leeds, Bristol, Edinburgh, Manchester Deansgate, Manchester Circle, Helsinki,


Cuzco, Basilica and Goya, and Guangzhou. Woking and Southampton opening late Q3 2021

Franchisee investment level:

£130,000-plus initial investment (without bank funding)


franchise team

TRIB3 International logo

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Profit Chart
Funding Support Available ? Help is available. Check out our franchising funds guide.


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Expected Revenue After 2 Years

Operational break even from 6 to 7...

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