The business model centres around putting the customer at the heart of everything, so that every time someone sets foot in TRIB3 they receive exceptional and unrivalled service
Over the last few years, the UK fitness industry has experienced a massive boom, particularly in boutique and class-based fitness, as consumers seek increasingly social and effective workout experiences.
Research has found that more than two-thirds of people feel more motivated working out in a group and almost 50 per cent believe they get better results versus exercising alone. Franchise business models have been a key driver of growth in the US fitness market and UK trends are expected to follow suit, currently at around five per cent with major operators entering this market.
Bringing people together
TRIB3 is at the forefront of this boom. Already active in five countries globally, the team behind TRIB3 are passionate about bringing people together through next-level workout experiences.
Co-founded in 2016 by CEO Kevin Yates, TRIB3 was created to occupy a new space in the boutique fitness market in recognition that consumers were waiting for a concept that catered for both the results-driven aspect of working out but was also an unforgettable and inherently inclusive experience.
As such, TRIB3 is a unique boutique concept with community at its heart. Fusing an intensive but inclusive HIIT session with a luxe, industrial setting, it’s one workout with three elements: Treadmills, Resistance and Intensity (TRI). The 45-minute session is led by expert coaches and topped off with a custom heart rate system and SWEAT app, so you can always track your progress and see your achievements.
Celebrating key milestones
Every store features a purpose-designed lounge area and mixology bar, which is used for events, socials and getting together to celebrate key milestones. These celebrations are a cornerstone of the TRIB3 journey, which sits at the heart of the proposition, recognising and rewarding the personal progress of customers as they complete sessions and move from level to level.
The journey is underpinned by special merchandise, customer relationship management and a dedicated retail range, ensuring every personal achievement is celebrated and shared with the community. It’s an unmissable experience for customers and an unmissable opportunity for those looking to own a franchise.
Investment and support
You’ll require a minimum investment of £130,000 to own your own TRIB3. Throughout your journey you’ll be supported by an expert team with years of experience in the industry and established systems and processes, so even if you’re new to fitness you’ll have the support to confidently make the change and be part of the booming boutique market.
The business model centres around putting the customer at the heart of everything, so that every time someone sets foot in TRIB3 they receive exceptional and unrivalled service.
This means TRIB3 can offer high returns and a fast break-even for franchise partners, as well as the chance to be part of an exciting global movement in fitness.
At a glance TRIB3 International
Number of franchised outlets: 7 (of 11 outlets)
Locations of all outlets: Sheffield, Leeds, Manchester (opening Q3 2020), Guildford (opening Q3 2020), Tampere, Helsinki, Moscow, Madrid: Cuzco, Basilica and Barrio de Salamanca (opening Q2 2020), Guangzhou
Investment range: £130,000 minimum