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Black Rooster Peri Peri crows for new franchisees

Black Rooster Peri Peri crows for new franchisees

Scotland’s fastest-growing peri peri brand continues to expand, and is looking for ambitious entrepreneurs to join its franchise family

Black Rooster Peri Peri started its journey in Scotland in 2016, quickly becoming a leading name in the peri peri market with its generous menu offerings and affordable pricing structure. It’s now grown to an operational store count of 20 units, with a progressive expansion plan for 2022, including stores in London, the Midlands, Ireland and Europe.

The franchise model has been proven, and its process is simple, yet impressive. The team at Black Rooster Peri Peri drive for quick turnarounds, streamlined processes and, above all else, making the franchise investment a lucrative and exciting journey.

The owners of Black Rooster Peri Peri are continually putting money back into the brand, not only by opening corporate stores but also by investing in a large-scale food supply chain, support teams and project management and franchise assistance staff to mirror its rapid growth. This corporate development plan has allowed Black Rooster to launch operations outside of Scotland, and even finalise a master franchise agreement within Europe for a 50-store development.

Why is the franchise a great investment?

Black Rooster Peri Peri has a strong support team covering all areas of the business to make sure each one of its franchisees is successful right from the start. The franchisees benefit by working closely with Black Rooster’s marketing and operations team, both virtually and on the franchisee site. Through ongoing support, the franchisees are running profitable businesses across the portfolio and beginning to branch out to their second stores.

What qualities does a franchisee need to have?

The brand is looking for focus and a solid mindset as its main attributes. As a potential franchisee, you must be keen to be part of a fast-paced brand and have big ambitions to grow, not only locally but regionally too. The brand is constantly evolving to meet competitive demands and processes aligned with technology and consumer requirements.

Which franchise models are on the table?

The current franchisees at Black Rooster all come from different backgrounds and levels of experience within the food and beverage sector. Black Rooster welcomes franchise partners who are first time operators as well as regional operators who are part of multi-brand conglomerates and investor groups. Part of the onboarding process is to understand each person’s capabilities and from that, determine whether a single unit, multi-store or area developer agreement is suitable.

At a glance

Established:

2016

Number of franchised outlets:

16

Location of units:

Scotland, England and Ireland

Investment range:

from £150,000

Minimum required capital:

£100,000

Contact:

Charles Mander

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